Casson Academy Video Library2021-11-12T09:34:18+02:00

Casson Academy Video Library

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Learn Google Ads & SEO with easy-to-understand video tutorials – Casson Academy online courses allow a user to learn at their own pace. Master Google Ads and SEO today with these detailed short courses. For full online workshops, please see our Online Training Courses.

Importance of Naming Conventions in Google Ads

Topics Google Ads Remarketing It is always best practice to name your Google ads campaigns well so that filtering and understanding your campaigns can be done by simply reading the campaign name. It helps you to unnderstand your account structure without having to go into each campaign to remember [...]

Sitelink Ad Extension Setup

Topics Google Ads Remarketing Today’s tutorial will deep dive into the sitelink ad extension; showing you the benefits of using this extension and how you can easily ad this extention to your ads to bulk them up with relevant information. What You Will Learn [...]

Difference Between Search (RLSA) & Display Remarketing

Topics Google Ads Remarketing This session will show you the primary difference between search remarketing (RLSA) and Display Remarketing. Understand where to apply and use each type of list. Search remarketing can be very beneficial for smaller businesses trying to take on large corporates. What [...]

Setting Up a Standard Display Campaign with Audience Targeting

Topics Google Ads Remarketing In this lesson we learn about Standard Display campaigns. These are campaigns that allow you to handle the audience targeting and bidding within your display campaign. Audience targeting allows you to choose the type of user you want to target according to their long-term (Affinity) [...]

Easy to Setup Smart Display Campaign

Topics Google Ads Remarketing In this lesson we learn about Smart Display campaigns. These are campaigns that allow Google to handle the audience targeting and bidding by learning where/when to optimise for the best results. What You Will Learn Learn about automation in [...]

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