Casson Academy Video Library

Topics Google Ads Remarketing It is always best practice to name your Google ads campaigns well so that filtering and understanding your campaigns can be done by simply reading the campaign name. It helps you to unnderstand your account structure without having to go into each campaign to remember [...]

Topics Google Ads Remarketing Today’s tutorial will deep dive into the sitelink ad extension; showing you the benefits of using this extension and how you can easily ad this extention to your ads to bulk them up with relevant information. What You Will Learn [...]

Topics Google Ads Remarketing This session will show you the primary difference between search remarketing (RLSA) and Display Remarketing. Understand where to apply and use each type of list. Search remarketing can be very beneficial for smaller businesses trying to take on large corporates. What [...]

Topics Google Ads Remarketing In this lesson we learn about Standard Display campaigns. These are campaigns that allow you to handle the audience targeting and bidding within your display campaign. Audience targeting allows you to choose the type of user you want to target according to their long-term (Affinity) [...]

Topics Google Ads Remarketing In this lesson we learn about Smart Display campaigns. These are campaigns that allow Google to handle the audience targeting and bidding by learning where/when to optimise for the best results. What You Will Learn Learn about automation in [...]