Optimisation Score Column at Campaign Level
Recommendations and Optimisation Score
- The recommendations tab has been available in the Google Ads interface for a little over a year now, however this has not been a feature within the “modify colums” (table view format) customisation.
- Google has conviniently added the optimisation score at a campaign level that allows you to view your performance score (note: performance of how well you use Google automated suggestion rather than performance of your account as a whole)
Full list of Google Ad Recommendations:
Google Release Date – September 25, 2019 :
Optimisation score is an estimate of how well your Google Ads account is set to perform as well as how well your campaigns are set up. Optimisation score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.