Choosing a Bid Strategy in Google Search Ads
1ST NOV 2019 @ 11:00
What You Will Learn?
Determine a bid strategy based on your goals
Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions or views you can determine which strategy is best for you.
Target impression share bidding:
a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page or anywhere on the page of Google search results.