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Keyword Match Types Explained


What You Will Learn?

Where to add keywords?

Choosing the right keyword match type:

  • Broad match
  • Broad match modifier
  • Phrase match
  • Exact match

Negative keywords?

Live Video

VIDEO: Adding Keyword Match Types in Google Ads Account
4 min


Keyword Match Type IPS
5 min
Keyword Match Type FAQs
Keyword match types help control which searches on Google can trigger your ad. So you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers.

LIVE NOTICE: This course ADW-0006 is going live on the 04th October 2019

Order of Events:

  • 9:30: Casson Academy Interface Walkthrough
  • 11:00: Keyword Match Types Explained Session
  • 11:45: Q&A Session

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Enrolled: 14 students
Duration: 20 mins
Lectures: 3
Video: 20 mins
Level: Intermediate

Working hours

Monday 9:30 am - 4.30 pm
Tuesday 9:30 am - 4.30 pm
Wednesday 9:30 am - 4.30 pm
Thursday 9:30 am - 4.30 pm
Friday 9:30 am - 4.30 pm
Saturday Closed
Sunday Closed