COURSE ID: ADW-0006
Keyword Match Types Explained
What You Will Learn?
Where to add keywords?
Choosing the right keyword match type:
- Broad match
- Broad match modifier
- Phrase match
- Exact match
Negative keywords?
Live Video
1
VIDEO: Adding Keyword Match Types in Google Ads Account
Documentation
1
Keyword Match Type IPS
2
Keyword Match Type FAQs
Keyword match types help control which searches on Google can trigger your ad. So you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers.
LIVE NOTICE: This course ADW-0006 is going live on the 04th October 2019
Order of Events:
- 9:30: Casson Academy Interface Walkthrough
- 11:00: Keyword Match Types Explained Session
- 11:45: Q&A Session
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