Keyword Match Types Explained
What You Will Learn?
Where to add keywords?
Choosing the right keyword match type:
- Broad match
- Broad match modifier
- Phrase match
- Exact match
VIDEO: Adding Keyword Match Types in Google Ads Account
Keyword Match Type IPS
Keyword Match Type FAQs
Keyword match types help control which searches on Google can trigger your ad. So you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers.
LIVE NOTICE: This course ADW-0006 is going live on the 04th October 2019
Order of Events:
- 9:30: Casson Academy Interface Walkthrough
- 11:00: Keyword Match Types Explained Session
- 11:45: Q&A Session
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