Topics

Google Ads
Remarketing

What You Will Learn

  • Learn about creating your first ad group during the setup of your first ad campaign.

  • Best practice when writing text ads – policy and optimisation.

  • Understanding the differences between campaign level settings and ad group level settings.

FAQs

An ad group is a container for one or more ads and keywords that share similar targets.

Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group.

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.

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