This session will show you the primary difference between search remarketing (RLSA) and Display Remarketing. Understand where to apply and use each type of list. Search remarketing can be very beneficial for smaller businesses trying to take on large corporates.

What You Will Learn

  • What is the main difference between RLSA & Display remarketing?

  • Where do you add remarketing lists to display campaigns?

  • Where do you add remarketing lists to search campaigns?

  • When should I use search or display remarketing?


Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.

Display Remarketing campaigns, are campaigns are used to show ads to people who have visited your website or used your app. These campaigns provide you with extra settings and reports specifically for reaching previous visitors and users.

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

Remarketing allows you to reach out to customers who have previously interacted with your brand through your website, app, etc and thus helping you maximize your marketing objectives and overall brand exposure to customers.

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

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