In this lesson we learn about Smart Display campaigns. These are campaigns that allow Google to handle the audience targeting and bidding by learning where/when to optimise for the best results.

What You Will Learn

  • Learn about automation in display campaigns

  • How to choose your creative and upload it to your campaign

  • How to add video to your smart display campaign

  • Learn how to save time by using Google’s automated options


On average, advertisers who use Smart Display campaigns have seen 20% more conversions at the same cost per action (CPA) when compared to their other display campaigns and over time. Highly segmented insights are provided for daily campaign deep dives with automatically created video content resulting in minimal input from the advertisers and the Display Network recommendations generated based on campaign performance.

Lack of Control – you have to rely on Smart Display campaign since you cannot change bidding when you notice an opportunity. In addition, there is limited control over your creative and no customized audiences.

Smart Display campaigns automate and then optimize targeting, bidding, and ads. Powered by Google’s machine learning, a Smart Display campaign can automatically find new and existing customers, set the right bids, and create engaging ads that adapt to any screen or ad space across the web and apps.

Smart Display campaigns offer a simple, intelligent solution to managing the complex variables of display advertising, and may be the most effortless way to broaden your customer base and win new conversions. Use a Smart Display campaign to show ads in almost all formats across the Google Display Network, reaching people at all stages in the buying cycle—from people with demonstrated interests to customers just about to buy.

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

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