In this session we will show you how to setup remarketing in Google Analytics & Google Ads to easily show your ads to people who have interacted with your ads and website.

What You Will Learn

  • Learn about remarketing in Google Analytics and Ads.

  • Benefits on remarketing.

  • The most effective ways of using remarketing campaigns.


Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

Remarketing helps you reach people who have previously visited your website or used your mobile app. Previous visitors or users can see your ads when they browse websites that are part of the Google Display Network, or when they search for terms related to your products or services on Google.

Remarketing data is used to match your users to Google accounts, add users to remarketing lists, generate similar audiences, show dynamic ads, and to ensure your Google Ads remarketing campaigns comply with Google’s policies. In addition, reports containing audience data are available in your Google Ads account and any other accounts you’ve shared your audiences with.

Remarketing ads have much higher click-through rates and conversion rates since you are showing your ads to visitors who have already interacted with you in some form. Therefore as they browse other parts of the web, you stand to gain better recognition and brand exposure relating to your target audience, raising trust which makes them more likely to purchase from you.

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.