Learn how to target locations in your Google campaigns. This campaign level walk-through will help you target your products and services by location to reduce costs and improve quality in your ads account.

What You Will Learn

  • What is location based targeting?

  • How to choose the best possible location to target?

  • How to include and exclude locations in your targeting?

  • How to do radius targeting?

  • How to do POI targeting?

  • How to target Google My Business (Maps) locations?


Google Ads location targeting allows your ads to appear in the geographic area of your choice. This option is great for businesses that want to target customers that are near/close to the business location to increase the quality of their ads as well as their chances of turning that customer into a lead.

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.