It is always best practice to name your Google ads campaigns well so that filtering and understanding your campaigns can be done by simply reading the campaign name. It helps you to unnderstand your account structure without having to go into each campaign to remember what setting you used.

What You Will Learn

  • Why to use naming convention in AdWords?

  • How to name campaigns & ad groups according to location?

  • How to name campaigns & ad groups according to networks?

  • How to use the Casson Acdemy naming template?

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.