This is our first live video digital strategy session that will show you how to improve your landing page experience for both Google Ads, users & Google bots. We will cover all major influencers including page speed, structure, policy & keyword density.

What You Will Learn

  • Learn about landing page experience optimization for both mobile and desktop.

  • Understanding landing page experience and improving your landing page experience.

  • How to check your landing page experience In Google Ads.


Landing page experience is Google Ads’ measure of how well your website gives people what they’re looking for when they click your ad. Your landing page is the URL people arrive at after they click your ad, and Google Ads analyzes it through a combination of automated systems and human evaluation. The experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.

You can improve your landing page experience by: 1. Offer relevant, useful and original content 2. Promote transparency and foster trustworthiness on your site 3. Make mobile and computer navigation easy 4. Decrease your landing page loading time 5. Make your site fast

The Google Ads system visits and evaluates landing pages and websites on a regular basis. If you make significant changes to improve your landing page experience, you may see higher ad quality (and higher Ad Rank) over time. You might not see an immediate impact, but you may see results within days or weeks.

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.