This is our session that will show you how to setup Google Tag Manager so that you can easily add/deploy tracking codes on your website without the risk of breaking your website structure.

What You Will Learn

  • Learn about setting up Google Tag Manager.

  • Understanding the difference between variables and triggers.

  • The most effective ways of using Tag Manager.


Google Tag Manager is a tag management system by Google that allows you to safely and easily deploy analytics and measurement tag configurations on your website or mobile app in a quick and easy manner.

A variable is a symbol in code that can be used to represent a value that will change.

A container is a snippet of JavaScript and non-JavaScript code used in web development that removes the need for multiple data tracking codes being placed directly on the site.

A trigger is a listener on your web page or mobile app for certain types of events like form submissions, button clicks, or page views. The trigger tells the tag to fire when the specified event is detected and every tag must have at least one trigger in order to fire.

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.