Google Ads

What You Will Learn

  • Where to add keywords?

  • Choosing the right keyword match type:

    • Broad match
    • Broad match modifier
    • Phrase match
    • Exact match
  • Negative keywords?


Keyword match types help control which searches on Google can trigger your ad. So you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers.

Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.

Latest Articles

Related Posts