Topics

Google Ads
Remarketing

What You Will Learn

  • Where to add keywords?

  • Choosing the right keyword match type:

    • Broad match
    • Broad match modifier
    • Phrase match
    • Exact match
  • Negative keywords?

FAQs

Keyword match types help control which searches on Google can trigger your ad. So you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers.

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.

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