Casson Academy Video Library2021-11-12T09:34:18+02:00

Casson Academy Video Library

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Learn Google Ads & SEO with easy-to-understand video tutorials – Casson Academy online courses allow a user to learn at their own pace. Master Google Ads and SEO today with these detailed short courses. For full online workshops, please see our Online Training Courses.

How to Setup Remarketing in Analytics & Ads

Topics Analytics Digital Strategy In this session we will show you how to setup remarketing in Google Analytics & Google Ads to easily show your ads to people who have interacted with your ads and website. What You Will Learn Learn about remarketing [...]

Keyword Research Tools for Google Ads & SEO

Topics Google Ads SEO In this session we will show you how to use a Keyword research tool to easily see what people are searching for, the volumes of their searches and how to implement that data into your strategy. What You Will Learn [...]

Site Kit By Google WordPress Plugin

Topics Analytics Digital Strategy This is our session that will show you how to setup Site Kit by Google WordPress plugin so that you can easily link and track various Google tools connected to your website all in one place. What You Will Learn [...]

Introduction to Tag Manager

Topics Tag Manager Digital Strategy This is our session that will show you how to setup Google Tag Manager so that you can easily add/deploy tracking codes on your website without the risk of breaking your website structure. What You Will Learn Learn [...]

Creating Your First Ad Group – Structure & Text Ads

Topics Google Ads Remarketing What You Will Learn Learn about creating your first ad group during the setup of your first ad campaign. Best practice when writing text ads – policy and optimisation. Understanding the differences between campaign level settings and ad [...]

Improve Landing Page Experience for Quality Score

Topics Google Ads Remarketing This is our first live video digital strategy session that will show you how to improve your landing page experience for both Google Ads, users & Google bots. We will cover all major influencers including page speed, structure, policy & keyword density. [...]

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