This is a very short walkthrough on how to adjust your start & end date as well as apply ad schedules to your Google ads campaigns. End dates can be useful when running promotions and ad scheduling can be applied to campaigns with a specific target audience in mind (like a campaign targeting people stuck in traffic).

What You Will Learn

  • How to choose a start & end date in your campaigns?

  • How to schedule your campaigns to run on specific days?

  • How to schedule your ads to run during different hours of the day?

  • When & why you should or should not schedule?


Ad Scheduling allows the advertiser to specify certain hours or days of the week when you want your ads to show. The advertiser can adjust their bids according to the hours/days chosen via the ad schedule and define their targeting rather than showing their ads “All Day”.

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.