A crucial part in building the perfect Google Ads campaigns is setting up goals. Google Ads uses Google Analytics conversion/goal data as part of their AI learning experience, so having goals setup in your account will help Google determine where/when to auction and which time/date/schedule might lead to a conversion.

What You Will Learn

  • Where do we find goals in Google Analytics?

  • How to define a goal on a website/page?

  • How to build a “thank you” page? (WordPress)

  • How to make the “thank you” page a goal?

  • How to test your goals using Analytics real-time?

  • How to test your goals using Google Tag Manager?

Do you still have questions?
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