Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools/products to help make the site perform better on the web.
Site Kit shows insights about how people find and use your site, how to improve, and monetize your content, directly in your WordPress dashboard. This usage of Site Kit ensures ease of access and insight in one place for the various reports of the respective Google products linked to your website.
The Site Kit plugin is free and open-source, and will remain so. Individual Google products included in Site Kit like Search Console, Analytics, AdSense, PageSpeed Insights, Tag Manager and Optimize are subject to standard terms and fees (if any) for those products.
From small business to a developer, from newbie to advanced, Site Kit is right for you if you have a WordPress website and would like to see how users find and use your website. It is also suitable if you are a developer or agency working on a WordPress website for a client.