Today’s tutorial will deep dive into the sitelink ad extension; showing you the benefits of using this extension and how you can easily ad this extention to your ads to bulk them up with relevant information.

What You Will Learn

  • What is a sitelink extension?

  • How to save on costs by using sitelinks

  • When should you be using sitelinks?

  • How do sitelinks affect ad rank?

  • Create eye catching sitelinks

  • What are dynamic sitelinks?


Sometime Google will automatically add sitelink extensions if they feel that this will get them to the right place on your website, these are also known as dynamic sitelink extensions. Also, once you`re opted into dynamic sitelinks, Google Ads can automatically provide descriptions for your existing sitelinks. This automation can be turned off if needed.

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.