Casson Media was founded in 2009 as one of the first full-service digital marketing agencies in South Africa. Partnering with many of the largest South African brands, its outstanding technical know-how and reputation as a Google Premier Partner have empowered Casson Media to build a growing and thriving portfolio of business.
As we kick off yet another year in Digital Marketing, the updates that roll out throughout the year are hard to miss. From better performance enhancements to sales and everything else in between, here are three things we are eagerly waiting to see their influence as the year progresses.
How GSP’s can be used to acquire more potential clients using competitor brands as part of display keywords to draw an even larger user base in the market you are trying to reach and in turn drive more results.
Google is known for always coming up with all kinds of updates to their products for all kind of reasons including to better enhance the experience of the end users, expanded text ads are one such change coming after Google got rid of the right side desktop ads. Here are things that we at [...]
Gmail Sponsored Promotions/Ads (GSP's) Gmail Sponsored Promotions (GSP’s), also known as ‘Gmail ads’ are a unique form of interactive ads that appear in Gmail inboxes and that form part of Google Adwords Ad Gallery. They have been around since 2014, initially as a beta, but have since become more prevalent in South Africa over the [...]
Update: Dynamic Search Ads is ARE now available in South Africa. Google has just announced a nifty new feature for Google Adwords called Dynamic Search Ads which they claim will increase your conversions by about 50%. What this new feature will do is create Google Ads for you based on the content of your website [...]