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Lottoland vs Google South Africa Ruling Exposes Google Ads Policy Issues
Bryan Casson2024-11-25T13:18:36+02:0025 November 2024|
The Competition Tribunal of South Africa's landmark ruling in Google South Africa v Lottoland shines a harsh light on the complexities and inconsistencies within Google's advertising policies, creating a frustrating landscape for advertisers and their agencies. This case highlights the challenges faced by businesses like Lottoland, and the broader implications for the South African [...]
Google Ads Dynamics: Choosing the Right Campaign for Your Business Goals
Bryan Casson2024-10-23T11:29:38+02:0023 October 2024|
Google Ads is a powerful tool for reaching your target audience and driving business growth. But with so many different campaign types available, it can be overwhelming to know which one is right for your specific needs. This illustrated article will guide you through the dynamics of Google Ads, helping you understand the different [...]
Casson Media Has Been Named a 2024, 2023 & 2022 Google Premier Partner – Top 3%
Bryan Casson2024-04-04T16:52:16+02:0022 February 2023|
Johannesburg-based digital agency Casson Media has achieved 2022 Premier Partner status in the Google Partners program in South Africa.
Casson Media Boosts its Client Portfolio by 55%
Bryan Casson2023-06-15T12:44:01+02:0018 November 2021|
Casson Media was founded in 2009 as one of the first full-service digital marketing agencies in South Africa. Partnering with many of the largest South African brands, its outstanding technical know-how and reputation as a Google Premier Partner have empowered Casson Media to build a growing and thriving portfolio of business.
New Lead Form Extensions Now Being Rolled Out in Google Ads
Bryan Casson2022-02-18T09:23:57+02:0024 October 2019|
Google is testing the lead form extension which allows an advertiser to generate leads directly from Google search ads and integrate directly with your CRM
Optimisation Score Column at Campaign Level
Bryan Casson2022-02-18T09:24:23+02:0026 September 2019|
Google has conviniently added the optimisation score at a campaign level that allows you to view your performance score. Released September 25, 2019.
Google Grants For Non-Profits – What You Need to Know?
Lisa Casson2022-02-18T09:24:23+02:0010 July 2019|
More business' are going digital and online. Google Grants allow local NGO's to showcase their ideas, products, and create brand awareness
3 Google Changes We are Looking Forward to Seeing in 2018
2022-02-18T09:24:23+02:0029 January 2018|
As we kick off yet another year in Digital Marketing, the updates that roll out throughout the year are hard to miss. From better performance enhancements to sales and everything else in between, here are three things we are eagerly waiting to see their influence as the year progresses.
Using Competitor Domains in Gmail Ads
Lisa Casson2022-02-18T09:24:23+02:0030 January 2017|
How GSP’s can be used to acquire more potential clients using competitor brands as part of display keywords to draw an even larger user base in the market you are trying to reach and in turn drive more results.
What Are Google Adwords Expanded Text Ads?
Lisa Casson2022-02-18T09:24:24+02:0011 November 2016|
Google is known for always coming up with all kinds of updates to their products for all kind of reasons including to better enhance the experience of the end users, expanded text ads are one such change coming after Google got rid of the right side desktop ads. Here are things that we at [...]
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