Since gaining the scalable cost and time savings of auto-apply recommendations, Casson Media has been able to successfully grow its client portfolio by 55 percent. And 75 percent of its book of business is now enrolled in auto-apply recommendations. With recommendations being automatically applied, Casson’s account managers have become 25 percent more productive. The agency is using that newfound time to focus on what it does best: innovative customer research and strategy development. “The more controlled automation we do, the more we can offer everyone,” says Casson.