I have launched my Non-Profit website, Now what? – It may be time to apply for a Google Grant
More business’ are going digital and online. Everyone & everything is going mobile so online opportunities present themselves allowing local NGO’s to showcase their ideas, products, and create brand awareness through online (and mobile) searches, social media, YouTube, Apps, e-mail and other online marketing areas.
Organizations have started to realise the need to shift, adapt, implement and capitalize on as many of these options as they have at their disposal to supplement their current marketing. And with paid marketing (Google Ads), they have the ability to compete with other organizations in their respective industries.
There is another niche that is not explored as much. Non-Profit organisations are a beautiful part of our humanity who have their own, different ways of focusing on improving quality of life and providing solutions for the less fortunate. But while they rely on donors, contributions, volunteers, word of mouth and donations, not all (especially smaller NGO’s) have the ability or budget to hire online marketing teams or fund paid advertising for campaigns to get their brand online and reach an even broader audience with their work. Google has created an incredible solution and its entirely free.