Online Video Tutorial By: Lead Digital Advertising
Generate Leads Directly from Google Search Ads
Where to find the lead form extension?
- Sign into your Google Ads account.
- Click Ads & extensions in the page menu, and then click Extensions at the top of the page.
- Click the plus button
, and then select Lead form extension. - You’ll need to review and accept the terms of service the first time you create a lead form extension.
- Select the campaign(s) that you want to attach the new lead form extension to.
- Create the lead form extension, following the instructions below.
- Click Save.
, and then select Lead form extension.Setting up the lead form extension
Step 1: Select a Campaign/ Ad Group you would like to add the extension to.
Step 2: Enter a Call-to-Action
Step 3: Create a lead form and upload a background image
Step 3: Create a lead form and upload a background image
Step 4: Create a lead form submission message
Step 5: Link your CRM to your form using web hooks. This integration will allow you to pull website leads into a Google spreadsheet or CRM via Zapier.
Lead Form Extension is a new Google Ads extension that allows an advertiser to generate leads directly from Google search ads. With the ability to integrate with a CRM using webhooks, this extension is customisable to allow a call-to-action, background image, and a default form submission message.
Support
Use lead form extensions in search ads: https://support.google.com/google-ads/answer/9363648
Lead form requirements: https://support.google.com/adspolicy/answer/9472930
Bryan Casson – Managing Director
One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.
Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.
