Online Video Tutorial By: Lead Digital Advertising


Generate Leads Directly from Google Search Ads

Where to find the lead form extension?

  • Sign into your Google Ads account.
  • Click Ads & extensions in the page menu, and then click Extensions at the top of the page.
  • Click the plus button , and then select Lead form extension.
  • You’ll need to review and accept the terms of service the first time you create a lead form extension.
  • Select the campaign(s) that you want to attach the new lead form extension to.
  • Create the lead form extension, following the instructions below.
  • Click Save.

Setting up the lead form extension

Step 1: Select a Campaign/ Ad Group you would like to add the extension to.


Step 2: Enter a Call-to-Action


Step 3: Create a lead form and upload a background image


Step 3: Create a lead form and upload a background image


Step 4: Create a lead form submission message


Step 5: Link your CRM to your form using web hooks. This integration will allow you to pull website leads into a Google spreadsheet or CRM via Zapier.


Lead Form Extension is a new Google Ads extension that allows an advertiser to generate leads directly from Google search ads. With the ability to integrate with a CRM using webhooks, this extension is customisable to allow a call-to-action, background image, and a default form submission message.

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

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