Google AdWords Third Party Compliance Notice

a transparent, clear, and honest representation of our AdWords services.

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Google AdWords Third Party Compliance Notice

At Casson Media our goal is to be a transparent company. Google has put audits in place that check agencies for Google Third Party Compliance. This policy requires that we provide our clients with a transparent, clear, and honest representation of our AdWords services.

Google requires the following statement from all Google AdWords Partners:

  • “At the minimum provide advertisers with monthly data on AdWords costs, clicks and impressions at the account level.”
  • “All third parties primarily serving small to medium-sized clients are required to provide the Google Disclosure Notice.”
  • “Third parties may not engage in unclear, deceptive or harassing sales practices.”
  • “Third parties may not misrepresent their relationship to Google.”
  • “You may not make improper guarantees about Google to your clients.”
  • “You may not violate Google’s branding guidelines.”
  • “You may not improperly use AdWords accounts, or AdWords marketing or sales material.”

Casson Media does and will continue to provide all these required services and more for their clients.

Read Policy: https://support.google.com/adspolicy/answer/6086450?hl=en

The Disclosure Notice:

You can view the full disclosure notice here. As someone considering management for your Google AdWords account, I highly suggest that you read this disclosure notice to educate yourself with identifying rouge AdWords agencies.

Familiarise yourself with what is required by third parties by reading the Google Third Party Policy, to better protect your own company and investment into Google AdWords advertising.

How to Check if an Advertiser is a Google Partner?

Google makes it easy to look up AdWords agencies that are Google AdWords partners of Google AdWords certified. You can do so by using the Partner Search feature provided by Google.

Read Disclosure Notice: https://support.google.com/adspolicy/answer/9457109

Casson Media’s partner status can be checked by clicking on the Google Partner badge:

Why Partner with Casson Media?

  • You engage directly with the expert. No inexperienced account managers.

  • Feedback & progress sessions are done live & in-person.

  • Hear it directly from the experts. No complicated reports, no wasted time.
  • Over 10 years experience in the online marketing industry.

Most budgets are determined by industry demand and competition. However, the daily budget should never be lower than the cost per acquisition (CPA). Since new campaigns have an undetermined CPA it is then suggested to have starting budget that is both competitive and affordable. After the data comes in, the daily spend should be adjusted to reach an impression share of 60-90%.

Most smart bidding strategies take approximately 14 days to perform. Google ads can learn how to get more leads according to your goals set. The ads perform better over time according to the data received. In most cases, it is a good idea to let campaigns run for a full 30 days before determining their performance.

Google Ads (previously known as AdWords) is a very powerful Google search engine marketing platform that allows you to bid for a position in Google’s paid advertising network. With Google Adwords, the client is always in control of how much needs to be spent on the ads. read more

Tools we use to get leads – you can purchase these services as once-off installations.