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Google AdWords is an online advertising service, developed by Google, where advertisers pay to display ads to Google Browser Web users. The Google AdWords’ system is based partly mostly on keywords determined by advertisers. Google uses these characteristics to place adverts on search and display pages where it is relevant.

Advertisers pay when users divert their browsing to click on the advert. Partner websites receive a portion of the generated income. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline with a maximum of 30 characters, two text lines of 35 characters each, and a display URL of 40 characters. These mimic what the average search result looks like on Google. Image ads can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB). Google has since included new format for text ads, called Expanded Text Ads, allows for 23% more text. This new format is available on both the Google Search Network and the Google Display network. It features two headlines with 30 characters each, replacing the standard of a single headline with 30 characters. The display URL has been replaced with two 15 character paths (excluding the root domain).

What are Google AdWord’s managers?

AdWords Managers are often referred to as Google Partners/Professionals. These professionals focus primarily on account management services as a specialty and usually spend every bit of their time improving their skills to help clients with the complexity of building and managing AdWords accounts.

Tools used within AdWords include: The Google Adwords Keyword Planner, an AdWords tool which gives estimated traffic-per-month for the mentioned keywords. It provides a list of related keywords expected to be equally successful for a specific website or keyword.

The Google Display Planner, an Adwords tool to identify display network keywords, placements, and topics. It helps in expanding the reach of display campaigns while targeting relevant users for a business.

Our AdWord’s Managers

Casson Media has some of the best AdWords Manager’s in South Africa; dedicated individuals that can handle every aspect of your advertising campaigns ensuring the best results and quality of ads possible with your campaign(s): New or if in need of restructuring. To start using our AdWords services to improve the performance of your web presence online then please contact us for an AdWords Evaluation and Assessment.

Why Partner with Casson Media?

  • You engage directly with the expert. No inexperienced account managers.

  • Feedback & progress sessions are done live & in-person.

  • Hear it directly from the experts. No complicated reports, no wasted time.
  • Over 10 years experience in the online marketing industry.

Most budgets are determined by industry demand and competition. However, the daily budget should never be lower than the cost per acquisition (CPA). Since new campaigns have an undetermined CPA it is then suggested to have starting budget that is both competitive and affordable. After the data comes in, the daily spend should be adjusted to reach an impression share of 60-90%.

Most smart bidding strategies take approximately 14 days to perform. Google ads can learn how to get more leads according to your goals set. The ads perform better over time according to the data received. In most cases, it is a good idea to let campaigns run for a full 30 days before determining their performance.

Google Ads (previously known as AdWords) is a very powerful Google search engine marketing platform that allows you to bid for a position in Google’s paid advertising network. With Google Adwords, the client is always in control of how much needs to be spent on the ads. read more

Tools we use to get leads – you can purchase these services as once-off installations.