What Is Adwords

Google AdWords is an online advertising service, developed by Google, where advertisers pay to display ads to Google Browser Web users. The Google AdWords’ system is based partly mostly on keywords determined by advertisers. Google uses these characteristics to place adverts on search and display pages where it is relevant.

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Our AdWords strategy is among the best in South Africa

Advertisers pay when users divert their browsing to click on the advert. Partner websites receive a portion of the generated income. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline with a maximum of 30 characters, two text lines of 35 characters each, and a display URL of 40 characters. These mimic what the average search result looks like on Google. Image ads can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB). Google has since included new format for text ads, called Expanded Text Ads, allows for 23% more text. This new format is available on both the Google Search Network and the Google Display network. It features two headlines with 30 characters each, replacing the standard of a single headline with 30 characters. The display URL has been replaced with two 15 character paths (excluding the root domain).

What are Google AdWord’s managers?

AdWords Managers are often referred to as Google Partners/Professionals. These professionals focus primarily on account management services as a specialty and usually spend every bit of their time improving their skills to help clients with the complexity of building and managing AdWords accounts.

Tools used within AdWords include: The Google Adwords Keyword Planner, an AdWords tool which gives estimated traffic-per-month for the mentioned keywords. It provides a list of related keywords expected to be equally successful for a specific website or keyword.

The Google Display Planner, an Adwords tool to identify display network keywords, placements, and topics. It helps in expanding the reach of display campaigns while targeting relevant users for a business.

Our AdWord’s Managers

Casson Media has some of the best AdWords Manager’s in South Africa; dedicated individuals that can handle every aspect of your advertising campaigns ensuring the best results and quality of ads possible with your campaign(s): New or if in need of restructuring. To start using our AdWords services to improve the performance of your web presence online then please contact us for an AdWords Evaluation and Assessment.

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