AEO, GEO, and SEO Explained – AI is Changing Search Behaviour
Search is changing fast! Dive in to understand Answer Engine Optimisation (AEO) for direct AI answers, SEO for getting clicks on Google, and Generative Engine Optimisation (GEO) to appear in AI chats and LLMs. Learn how these different but linked tactics are your key to staying visible and winning online in today's fast moving AI world.
Lottoland vs Google South Africa Ruling Exposes Google Ads Policy Issues
The Competition Tribunal of South Africa's landmark ruling in Google South Africa v Lottoland shines a harsh light on the complexities and inconsistencies within Google's advertising policies, creating a frustrating landscape for advertisers and their agencies. This case highlights the challenges faced by businesses like Lottoland, and the broader implications for the South African [...]
The Rise of the AI-Powered SEO Expert in South Africa
Don't Let Human Expertise Become Obsolete. The digital marketing landscape is undergoing a dramatic transformation, driven in large part by the emergence of powerful AI-powered tools. In South Africa, this shift has led to the rise of a new generation of "self-taught" digital marketers, eager to leverage AI to propel their SEO efforts. While these [...]
Google Ads Dynamics: Choosing the Right Campaign for Your Business Goals
Google Ads is a powerful tool for reaching your target audience and driving business growth. But with so many different campaign types available, it can be overwhelming to know which one is right for your specific needs. This illustrated article will guide you through the dynamics of Google Ads, helping you understand the different [...]
AI Content Writing in South Africa: Is It Good or Bad for SEO?
Unleash the power of AI for content creation while staying true to your brand voice. Learn how to create engaging, high-quality content that ranks well and resonates with your South African audience
Casson Media Has Been Named a 2025, 2024, 2023 & 2022 Google Premier Partner – Top 3%
Johannesburg-based digital agency Casson Media has achieved 2022 Premier Partner status in the Google Partners program in South Africa.