Optimisation Score Column at Campaign Level
Google has conviniently added the optimisation score at a campaign level that allows you to view your performance score. Released September 25, 2019.
Google Grants For Non-Profits – What You Need to Know?
More business' are going digital and online. Google Grants allow local NGO's to showcase their ideas, products, and create brand awareness
3 Google Changes We are Looking Forward to Seeing in 2018
As we kick off yet another year in Digital Marketing, the updates that roll out throughout the year are hard to miss. From better performance enhancements to sales and everything else in between, here are three things we are eagerly waiting to see their influence as the year progresses.
What are SSL Certificates and Why Do They Matter?
What is SSL? In the past, separate IP addresses were required to ensure confidential information between a website and a visitor's browser. Now with SSL (Secure Sockets Layer - encryption technology), this is no longer required as it creates an encrypted connection. What is a SSL Certificate? A [...]
Using Competitor Domains in Gmail Ads
How GSP’s can be used to acquire more potential clients using competitor brands as part of display keywords to draw an even larger user base in the market you are trying to reach and in turn drive more results.
What Are Google Adwords Expanded Text Ads?
Google is known for always coming up with all kinds of updates to their products for all kind of reasons including to better enhance the experience of the end users, expanded text ads are one such change coming after Google got rid of the right side desktop ads. Here are things that we at [...]