As we kick off yet another year in Digital Marketing, the updates that roll out throughout the year are hard to miss. From better performance enhancements to sales and everything else in between, here are three things we are eagerly waiting to see their influence as the year progresses.
Read MoreCategory Archives: Adwords
Using Competitor Domains in Gmail Ads: The Correct Way To Do Competitor Targeting
How GSP’s can be used to acquire more potential clients using competitor brands as part of display keywords to draw an even larger user base in the market you are trying to reach and in turn drive more results.
Read MoreWhat Are Google Adwords Expanded Text Ads?
Google is known for always coming up with all kinds of updates to their products for all kind of reasons including to better enhance the experience of the end users, expanded text ads are one such change coming after Google got rid of the right side desktop ads. Here are things that we at Casson […]
Read MoreWhat are Gmail Sponsored Promotions? – GSPs
Gmail Sponsored Promotions/Ads (GSP’s) Gmail Sponsored Promotions (GSP’s), also known as ‘Gmail ads’ are a unique form of interactive ads that appear in Gmail inboxes and that form part of Google Adwords Ad Gallery. They have been around since 2014, initially as a beta, but have since become more prevalent in South Africa over the […]
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