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Lead Generation & Conversion Rate Optimisation (CRO)
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Get a free audit. Our expert consultant will do a live walk-through of your website with valuable information on how to improve your ranking, online marketing or user experience.
Our Approach to Lead Generation and Conversion Rate Optimisation?
Conversion rate optimisation is the process of turning everyday traffic that you already acquire into valuable sales or leads. Once users arrive on your website a journey needs to take place through an enhanced user journey, This may be achieved by a combination of speed optimisation, user intent, or engagement with your product or service.
Understand Intent
To give you the best possible advice, it is important to know the history of your domain so we can understand what worked or failed in the past. A full scope of past services, agencies & strategies implemented used will help us to take the good and remove the bad.
Drive Engagement
Understanding your business is key to knowing the type of user that may be interested in your product or service. We help you to identify what steps your users may need to take in order to purchase, view or interact with your products/services.
Desired Action
To give you the best possible advice, it is important to know the history of your domain so we can understand what worked or failed in the past. A full scope of past services, agencies & strategies implemented used will help us to take the good and remove the bad.
Why Partner with Casson Media?
Lead generation is the process of gaining qualified conversions for a business based on user interaction and intent. Once a user performs a desired action such as:
- Filling in a form/enquiry.
- Calling a business.
- Emailing a business.
- Buying a product.
- Navigating to a business.
- Increasing the speed of a website using core vitals.
- Testing the location, style, and effectiveness of a call-to-action.
- Using historical data to understand user intent.
- Using quantitative research and qualitative research to find weak spots and priorities them.
- A button to a contact form.
- An “add to cart” button.
- A newsletter signup bar.
- An instant or quick form.
Google Optimize is an online split-testing tool made by Google, that allows you to experiment on the user journey and interaction within a page or piece of a page. Easily offer two or more variations of a page or page element and allow user data to determine which element performs the best.