Start With Competitor Research

If you would like to have the competitive edge over your competition, it might be a good idea to know why they are so successful and which tools they are using that is getting them there.

Key words are everywhere for everyone to see on the web, therefore using the keywords that your competitors are successfully making use of are no secret, and “borrowing” them is not dishonest or sneaky but a really clever way of strategically making use of something your competitors have paid an untold fortune for, helping them to rank way up on the Google ladder and keeping them ahead of the game, and even ranking number one!

By making use of SEO and strategically placed keywords, the idea is to rank high on Google, and by doing so, you have to be on top of your game all the time. Marketing online is certainly one of the most successful ways to advertise in this age of technology, but having a terrific website that knocks the socks off is one thing, yet managing it correctly and using SEO in an accurate manner is entirely another issue altogether.

If you are not on the first page of Google but somewhere in the nether pages where no-one can see your efforts and stunning ideas, what services you offer and what it is that you sell, there is little if any point at all in the exercise. After all you did not fork out copious amounts of money and put together an incredible site to be tucked away where no-one can find you.

First things first – you ought to find an SEO specialist who could help you to improve your rankings and to build a niche through spot-on differentiation. Think ahead and use influential SEO with the assistance of your SEO specialist.

Quality copy will also ensure that you rank. There is nothing quite as off-putting reading through reams of poorly written content that does not grab the attention of the visitor, and information that is neither informative nor pertinent to the subject at hand.

Ensure that your website makes a difference and that your SEO specialist improves your visibility in order to drive more traffic to your site.

Bryan Casson Managing Director

Bryan Casson – Managing Director

One of South Africa’s leading SEO experts residing in Johannesburg, South Africa. In 1998, Bryan started his SEO journey and after years of building experience, Casson Media was founded in 2009.

Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.