We assist in the implementation of signing up, linking and installing of Google Tools.
These are necessity in helping you track the performance of your website and help integrate with other Google products
A Google user profile is required for access and full usage of Google services, tools and products. We create and profile for your business and link Google products like Google Adwords, Google Tag Manager & Google My Business (Maps)
Google Tag Manager
Google Analytics is a vital tool when it comes to reading data/traffic – We install Google Analytics as a service to our clients
Google Search Console
Previously known as Google Webmaster Tools, this tool gives us direct insight into what the Google bot thinks of your website. This includes errors, position ranking and server details that assist in the day to day analysis of search engine results pages (SERPs)
Dynamic live reporting solution that is visually appealing and can be easily connected to Google Analytics, Google Ads & YouTube and other Google products
It is a well-known fact that physically changing the aspects of your site to become SEO friendly will give you a major boost in your listing. Google uses a whole range of “signals” to determine ranking and a good majority of those signals take place in on-site optimisation.
What is On-Site SEO Optimisation?
On-site optimisation includes changes made to a website that help enhance your chances of getting a better ranking. By default, a site does not naturally perform, so a little work needs to be done, and some tweaks need to take place. Some standard terms heard in the industry are “Keywords Analysis” and “Title Optimisation”, all of which are valid. It does not stop there; the list goes on and on with over 200 signals that can benefit your site.
How Do We Apply This SEO Service?
Trying to determine Google’s ever changing algorithm keeps us busy and it is physically impossible to apply every single Google signal to any given site. At Casson Media we try to determine which signals work best with your website and then apply those signals in a timely manner over a period of time. We do extensive research on every industry and we figure out whats works best for you. During the SEO implementation process, some signals are applied immediately and other gradually and not all signals work on all sites. There is a balance between keeping Google happy and keeping your visitors happy so we try to find a happy medium.