It is all about the leads!
CRO – Conversion Rate Optimisation
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What is a Conversion?
A conversion is generally defined as the act of a user/visitor completing a goal on a website. But goals may vary depending on your service and website. A conversion can therefore be a variety of things:
Example of Macro-conversions:
- Purchasing a product from a website
- Requesting a quote
- Subscribing to a service
- Calling a business
- Emailing a business
Example of Micro-conversions:
- Signing up for email lists
- Creating an account
What is a conversion rate?
A conversion rate is best defined as the number of times a user completes a set goal (e.g. a sign up or product purchase) divided by the amount of user traffic/sessions on the site. This ratio is important in determining the impact a website has on the leads/revenue of a business.
Conversion rate optimization occurs after the visitor makes it to your site. This is different from conversion optimization for SEO or paid ads which focuses on who clicks through to your site from the organic search results, how many clicks you get, or which keywords are driving traffic.
Our SEO’s
Casson Media has some of the best CRO methodologies in South Africa; we can handle every aspect of your conversion rate optimisation. We are proud to be industry leaders – not only in onsite optimisation, and are one of the few SEO companies that have maximised this valuable technique to ensure the best possible results for clients. To start using our services and improve the overall performance of your conversions online then please contact us today.
Why Partner with Casson Media?
For some services like Google Ads, your ROI can be instant with positive results almost instantly. Other channels like organic ranking (SEO) can take weeks or months to see results depending on how aggressive your organic strategy is.
Yes, your first 30min online consulting session to discuss your marketing objectives is free. This helps us to get an idea of your business goals so that we can supply you with a detailed & accurate quote.