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CRO – Conversion Rate Optimisation

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What is a Conversion?

A conversion is generally defined as the act of a user/visitor completing a goal on a website. But goals may vary depending on your service and website. A conversion can therefore be a variety of things:

Example of Macro-conversions:

  • Purchasing a product from a website
  • Requesting a quote
  • Subscribing to a service
  • Calling a business
  • Emailing a business

Example of Micro-conversions:

  • Signing up for email lists
  • Creating an account

What is a conversion rate?

A conversion rate is best defined as the number of times a user completes a set goal (e.g. a sign up or product purchase) divided by the amount of user traffic/sessions on the site. This ratio is important in determining the impact a website has on the leads/revenue of a business.

Conversion rate optimization occurs after the visitor makes it to your site. This is different from conversion optimization for SEO or paid ads which focuses on who clicks through to your site from the organic search results, how many clicks you get, or which keywords are driving traffic.

Our SEO’s

Casson Media has some of the best CRO methodologies in South Africa; we can handle every aspect of your conversion rate optimisation. We are proud to be industry leaders – not only in onsite optimisation, and are one of the few SEO companies that have maximised this valuable technique to ensure the best possible results for clients. To start using our services and improve the overall performance of your conversions online then please contact us today.

Why Partner with Casson Media?

  • You engage directly with the expert. No inexperienced account managers.

  • Feedback & progress sessions are done live and in-person.

  • Hear it directly from the experts. No complicated reports, no wasted time.
  • Over 10 years experience in the online marketing industry.

Discussing, implementing and analyzing your digital marketing plan is an ongoing process. A strategy should be discussed on a monthly basis. Feedback on previous marketing objectives must be analysed and an action plan on next steps/objectives needs to be laid out and implemented before the next consulting session with your expert account manager.

For some services like Google Ads, your ROI can be instant with positive results almost instantly. Other channels like organic ranking (SEO) can take weeks or months to see results depending on how aggressive your organic strategy is.

Yes, your first 30min online consulting session to discuss your marketing objectives is free. This helps us to get an idea of your business goals so that we can supply you with a detailed & accurate quote.

Your digital marketing strategy is a series of steps that help you to achieve an online goal or objective for your company. Many channels can be used to drive traffic, engagement, and leads for your business. This can include paid media (Google Ads), earned media (SEO), and owned media (website or online shop).