AdWords Fundamentals Training - 1 Day
The scheduled workshops mentioned below will give you all the information you need to pass your AdWords fundamentals exam as well as you AdWords Advanced Search, AdWords Advanced Display & Video Advertising exams. Bryan Casson is a leading AdWords trainer and is proud to be a Google Partner Academy Trainer.
AdWords Fundamentals Course Outline
Introduction to Google AdWords – What Is Google AdWords
A brief outline of Google AdWords and its benefits
- AdWords Interface
Improving campaign relevance and click-through-rate (CTR)
- Improving quality score (QS)
- Landing page optimisation techniques
- Why is competitive research important
- Creating an Advert
Creating your Google ad
- Making your ads relevant
- Ad creation rules and best practices
- Testing your ads
- Choosing Keywords
Understanding goals and ROI
- Choosing keyword match types
- Using negative match keywords
- Improve your keyword quality score
- Billing and Activation
How to apply payment methods
- Using Google Adwords promotional codes
- Linking Google Analytics with Google AdWords
- Understanding auto-tagging and cost-data
- Performance Evaluation
How to test your ad performance
- How to measure ROI
- Creating effective reports
Scheduled Workshops
Fundamentals Workshop
Best Offer
R960000 per Group
- 1 Day
- Available to companies with 1-10 delegates
- R1 600.00 per extra delegate
- Lunch is provided for training at Casson Media
- R1 550.00 extra charge to use our venue.
- Topics Covered - A brief outline of Google AdWords and its benefits, Improving campaign relevance and click-through-rate (CTR), Creating your Google ad, Understanding goals and ROI, How to apply payment methods, How to test your ad performance
- Prices exclude VAT
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