Adwords Fundamentals Training Course – 1 Day Course In Johannesburg

AdWords Fundamentals Training – 1 Day

The scheduled workshops mentioned below will give you all the information you need to pass your AdWords fundamentals exam as well as you AdWords Advanced Search, AdWords Advanced Display & Video Advertising exams. Bryan Casson is a leading AdWords trainer and is proud to be a Google Partner Academy Trainer.

AdWords Fundamentals Course Outline

Introduction to Google AdWords – What Is Google AdWords
A brief outline of Google AdWords and its benefits

• AdWords Interface

Improving campaign relevance and click-through-rate (CTR)

• Improving quality score (QS)
• Landing page optimisation techniques
• Why is competitive research important
• Creating an Advert

Creating your Google ad

• Making your ads relevant
• Ad creation rules and best practices
• Testing your ads
• Choosing Keywords

Understanding goals and ROI

• Choosing keyword match types
• Using negative match keywords
• Improve your keyword quality score
• Billing and Activation

How to apply payment methods

• Using Google Adwords promotional codes
• Linking Google Analytics with Google AdWords
• Understanding auto-tagging and cost-data
• Performance Evaluation

How to test your ad performance

• How to measure ROI
• Creating effective reports

Scheduled Workshops