AdWords Fundamentals Training - 1 Day

The scheduled workshops mentioned below will give you all the information you need to pass your AdWords fundamentals exam as well as you AdWords Advanced Search, AdWords Advanced Display & Video Advertising exams. Bryan Casson is a leading AdWords trainer and is proud to be a Google Partner Academy Trainer.

AdWords Fundamentals Course Outline

Introduction to Google AdWords – What Is Google AdWords
A brief outline of Google AdWords and its benefits
  • AdWords Interface
Improving campaign relevance and click-through-rate (CTR)
  • Improving quality score (QS)
  • Landing page optimisation techniques
  • Why is competitive research important
  • Creating an Advert
Creating your Google ad
  • Making your ads relevant
  • Ad creation rules and best practices
  • Testing your ads
  • Choosing Keywords
Understanding goals and ROI
  • Choosing keyword match types
  • Using negative match keywords
  • Improve your keyword quality score
  • Billing and Activation
How to apply payment methods
  • Using Google Adwords promotional codes
  • Linking Google Analytics with Google AdWords
  • Understanding auto-tagging and cost-data
  • Performance Evaluation
How to test your ad performance
  • How to measure ROI
  • Creating effective reports

Scheduled Workshops

Fundamentals Workshop

Best Offer
R960000 per Group
  • 1 Day
  • Available to companies with 1-10 delegates
  • R1 600.00 per extra delegate
  • Lunch is provided for training at Casson Media
  • R1 550.00 extra charge to use our venue.
  • Topics Covered - A brief outline of Google AdWords and its benefits, Improving campaign relevance and click-through-rate (CTR), Creating your Google ad, Understanding goals and ROI, How to apply payment methods, How to test your ad performance
  • Prices exclude VAT
  • Enquire Now