Adwords Fundamentals Training Course – 1 Day Course In Johannesburg

Casson Media offers Scheduled Fundamental Workshops. These workshops are presented by Bryan Casson, a leading AdWords Manager and AdWords Trainer in South Africa.

Scheduled Workshops:

1 Day: Available to companies with 1-10 delegates
R1 600.00 per extra delegate

R9600 per group

Lunch is provided for training at Casson Media.
R1 550.00 extra charge to use our venue.

AdWords Fundamentals Training – 1 Day

The scheduled workshops mentioned below will give you all the information you need to pass your AdWords fundamentals exam as well as you AdWords Advanced Search, AdWords Advanced Display & Video Advertising exams. Bryan Casson is a leading AdWords trainer and is proud to be a Google Partner Academy Trainer.

AdWords Fundamentals Course Outline

Introduction to Google AdWords – What Is Google AdWords
A brief outline of Google AdWords and its benefits

  • AdWords Interface

Improving campaign relevance and click-through-rate (CTR)

  • Improving quality score (QS)
  • Landing page optimisation techniques
  • Why is competitive research important
  • Creating an Advert

Creating your Google ad

  • Making your ads relevant
  • Ad creation rules and best practices
  • Testing your ads
  • Choosing Keywords

Understanding goals and ROI

  • Choosing keyword match types
  • Using negative match keywords
  • Improve your keyword quality score
  • Billing and Activation

How to apply payment methods

  • Using Google Adwords promotional codes
  • Linking Google Analytics with Google AdWords
  • Understanding auto-tagging and cost-data
  • Performance Evaluation

How to test your ad performance

  • How to measure ROI
  • Creating effective reports

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