Scheduled Workshops:
1 Day: Available to companies with 1-10 delegates
R1 600.00 per extra delegate
R9600 per group
Lunch is provided for training at Casson Media.
R1 550.00 extra charge to use our venue.
AdWords Fundamentals Training – 1 Day
The scheduled workshops mentioned below will give you all the information you need to pass your AdWords fundamentals exam as well as you AdWords Advanced Search, AdWords Advanced Display & Video Advertising exams. Bryan Casson is a leading AdWords trainer and is proud to be a Google Partner Academy Trainer.
AdWords Fundamentals Course Outline
Introduction to Google AdWords – What Is Google AdWords
A brief outline of Google AdWords and its benefits
- AdWords Interface
Improving campaign relevance and click-through-rate (CTR)
- Improving quality score (QS)
- Landing page optimisation techniques
- Why is competitive research important
- Creating an Advert
Creating your Google ad
- Making your ads relevant
- Ad creation rules and best practices
- Testing your ads
- Choosing Keywords
Understanding goals and ROI
- Choosing keyword match types
- Using negative match keywords
- Improve your keyword quality score
- Billing and Activation
How to apply payment methods
- Using Google Adwords promotional codes
- Linking Google Analytics with Google AdWords
- Understanding auto-tagging and cost-data
- Performance Evaluation
How to test your ad performance
- How to measure ROI
- Creating effective reports
Register Here
067 114 8164