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User experience on your website should be catered for across devices.

User Experience & Lead Generation

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Our Approach to Web Design?

Web design is a process of designing and coding a website online using a layout, colours, text styles, structure, graphics, images, and use of interactive features that deliver web pages to your site visitors. South Africa is the leading country in the world when it comes to the growth of the mobile market.

In fact, internet-based viewing and activity are beginning to rise above TV Viewing.

We can help you with your Web Design!

Although much of our time spent on a mobile device is on Social Media sites, the percentage of users accessing the internet on their mobile devices has increased over the last few years. Desktop devices may, in the very near future, not be the leading method by which users search for the information they need. Your website should be one that is optimised for all users, whether on a tablet, cell phone or laptop.

What Is Responsive Web Design?

Technology and innovation in the world of the internet and how we use it is changing rapidly. A few years ago, it was okay to have a great website with a Mobi-site linked to it – so that should anyone visit the site from a mobile device it could be ‘read’ effectively. The screen size constrained the layout of the information and one had to approach content layout differently as a result of the display.

Our Responsive Designs

Our websites are “Designed for SEO” and built with web standards in mind, while keeping them beautiful and user-friendly. We work with clients all over the world and have a design portfolio that we are proud of. Casson Media offers full services in Online Design, Graphic Design and Search Engine Optimisation. Whatever your needs in terms of design requirements and budget, we do our best to accommodate all our clients.

Why Partner with Casson Media?

  • You engage directly with the expert. No inexperienced account managers.

  • Feedback & progress sessions are done live and in-person.

  • Hear it directly from the experts. No complicated reports, no wasted time.

  • Over 10 years experience in the online marketing industry.

Lead generation is the process of gaining qualified conversions for a business based on user interaction and intent. Once a user performs a desired action such as:

  1. Filling in a form/enquiry.
  2. Calling a business.
  3. Emailing a business.
  4. Buying a product.
  5. Navigating to a business.
CRO or Conversion Rate Optimisation is the process of optimizing a landing page to entice a user to perform a desired action. This may include:

  1. Increasing the speed of a website using core vitals.
  2. Testing the location, style, and effectiveness of a call-to-action.
  3. Using historical data to understand user intent.
  4. Using quantitative research and qualitative research to find weak spots and priorities them.
In short, a  call to action refers to the part of a webpage, an ad, snippet or, a piece of content that entices a user to click or interact with it. In most cases, this is a button within a website that stands out or a piece of content to get a user to perform the desired action. Examples include:

  1. A button to a contact form.
  2. An “add to cart” button.
  3. A newsletter signup bar.
  4. An instant or quick form.

Google Optimize is an online split-testing tool made by Google, that allows you to experiment on the user journey and interaction within a page or piece of a page. Easily offer two or more variations of a page or page element and allow user data to determine which element performs the best.

Google Optimise Overview

Tools we use to get leads – you can purchase these services as once-off installations.