Google Premier Partner 2020-2025

Google Ads Management

Q: Do I have full ownership of my Google Ads account?

Absolutely. Unlike other agencies, we believe you should always hold the keys. You have admin access 24/7 and if you ever leave, you take the data with you.

Q: Who will be managing my account?

You work directly with Bryan Casson and his senior team. We do not have junior account managers acting as buffers. You speak to the person pulling the levers.

Q: What is your reporting process?

We don't send generic PDFs. We host a live online session (recorded for you) to walk through the data. You get the recording + detailed notes.

Best Fit For

• High-Volume Search: Budgets R50k - R1M+
• Performance Focus: Lead Gen & E-commerce
• Google Ecosystem: Search, Shopping, YouTube

Service Exclusions

We DO NOT offer Social Media Management (Facebook/Instagram posts) or Influencer Marketing. We are a pure-play Google Ads Performance Agency.

Budget under R50k? Book a 1-on-1 Strategy Session to learn how to do it yourself.

Stop paying for "clicks". We engineer campaigns that print revenue. Work directly with Bryan Casson, South Africa's leading Google Ads expert.

Let's talk numbers. What is your Google Ads budget?

Honest answers help us route you to the right expert.

Bidvest Google AdvTech Fidelity Services Spec-Savers EOH Motus

Bryan Casson

Managing Director

20+

Years Exp

R1B+

Ad Spend

We Don't Hire Juniors.

Most agencies assign your account to a junior "account manager" fresh out of university. At Casson Media, you have a direct line to our MD, Bryan Casson (20+ years experience).

No "Middle-man" Communication
Instant Strategy Changes
24/7 Account Access

Profit > Traffic

Traffic is a vanity metric. We optimise for ROAS (Return on Ad Spend) For every R1 you spend on ads, how much revenue do you get back? Example: A ROAS of 500% means you earn R5 for every R1 spent. and Margin. Our campaigns are integrated with your CRM to track not just leads, but closed deals.

98%

Client Retention

300%

Avg. ROAS Increase

ROAS

TIME

ROAS:

2.0x 3.5x 5.0x 6.2x 8.0x 9.5x 10.0x

The Casson Advantage

Full Transparency

You own the ad account. You see every cent spent. No hidden markup fees.

Month-to-Month

We don't lock you in. Our results keep you here, not a contract.

Proactive Scaling

We don't "set and forget". We are constantly testing new betas and features.

Transparent Pricing

Starter

R10,000

Fixed Monthly Fee

For aggressive growth campaigns with a monthly ad spend under R100,000.

10%

of Ad Spend

For scaling businesses spending over R100,000 per month. We grow as you grow.

Get Started

Enterprise

Custom

Negotiable Rate

For doptimisation campaigns spending over R2 Million per month.

* All pricing excludes VAT. Ad spend is paid directly to Google. You retain full ownership of your Google Ads account at all times when using your own credit card.

Common Questions

Do I have full ownership of my Google Ads account?

If Casson Media created the ads account from scratch and owns the billing profile then we own the Ads account and all the IP, if you are using your own credit card then you own the Ads account and all the IP. We are happy either way.

How is your strategy tailored to my industry?

We don't use templates. We analyze your specific margins, competitors, and geography to build a bespoke campaign structure (Search, Shopping, or PMax) that fits YOUR goals.

Who will be managing my account?

You work directly with Bryan Casson and his senior team. We do not have junior account managers acting as "buffers". You speak to the person pulling the levers.

How do you define success?

Success = Money in your bank. We track ROAS (Return On Ad Spend) and Lead Quality. Clicks and impressions are secondary metrics.

What is your reporting process?

We don't send generic PDFs. We host a live online session (recorded for you) to walk through the data. You get the recording + detailed notes. We also provide AI-generated reports if you prefer monthly written feedback.