Google Ads Management
We are a Google Ads Premier Partner. That puts in the Top 3% of advertisers in South Africa
Build, Grow and Collaborate
Have your ads campaigns professionally audited and analysed in 3 simple steps:
Book a free ads consultation with Ads expert Bryan Casson.
Campaigns are audited live. Feedback and advice is instant.
We find the right solution for you. Management or pay-as-you-go.
Our Approach to Google Ads Management
We help you find relevant leads on Google. We have been in the Google Ads (PPC) game since 2008 and keep up-to-date with all the changes that Google makes to its algorithm.
Discovery + Research
We will listen to your company goals and objectives both online and offline. The more we understand your industry, the easier it is to get quality leads. From the user’s lifetime value to profit margins and ROI, we are in this for the long run – working together to improve your total online presence.
Manager Experience
All our account managers are fully certified in all four Google Ad specializations: Search, display, video, and shopping. This is a requirement by Google in order to be a Google Premier Partner. We are a performance-driven company with over 13 years of Google Ads experience.
Data Driven
As your Google Ads account produces data, we adjust your targets, ads and campaigns accordingly to improve performance, visibility, and engagement. We do not make decisions unless the data tells us to do so. Moulding together your company and a user-based journey that converts.
Google Search
Google Analytics
Google Shopping
Display Ads
Video Advertising
App Campaigns
Only 3% of Google Partners are Premier Google Partners in South Africa. We’re One of Them.
Very few companies in South Africa have achieved Premier Partner Status, we have done it for the past 8 years! (since 2013) The badge is awarded to agencies who have shown performance results for their clients over an extended period of time. We’re proud to be part of the unique few.
Why Partner with Casson Media?
Most budgets are determined by industry demand and competition. However, the daily budget should never be lower than the cost per acquisition (CPA). Since new campaigns have an undetermined CPA it is then suggested to have starting budget that is both competitive and affordable. After the data comes in, the daily spend should be adjusted to reach an impression share of 60-90%.
Most smart bidding strategies take approximately 14 days to perform. Google ads can learn how to get more leads according to your goals set. The ads perform better over time according to the data received. In most cases, it is a good idea to let campaigns run for a full 30 days before determining their performance.
Lottoland vs Google South Africa Ruling Exposes Google Ads Policy Issues
The Competition Tribunal of South Africa’s landmark ruling in Google South Africa v Lottoland shines a harsh light on the complexities and inconsistencies within Google’s advertising policies, creating a frustrating landscape for advertisers and their agencies. This case highlights the challenges faced by businesses like Lottoland, and the broader implications for the South […]