SEO stands for Search Engine Optimization and is a process used when we optimise a website to standards set by leading search engines like Google. A website in its natural form will unlikely rank well compared to websites that have followed key signals that keep the search engines happy
Since SEO is optimised specifically for each site, the setup & implementation price for each domain depends on the amount of work/hours needed to achieve optimal results. A mixture of onsite & offsite SEO techniques are used to improve ranking and make your website SEO friendly.
Discussing, implementing and analyzing your digital marketing plan is an ongoing process. A strategy should be discussed on a monthly basis. Feedback on previous marketing objectives must be analysed and an action plan on next steps/objectives needs to be laid out and implemented before the next consulting session with your expert account manager.
Your digital marketing strategy is a series of steps that help you to achieve an online goal or objective for your company. Many channels can be used to drive traffic, engagement, and leads for your business. This can include paid media (Google Ads), earned media (SEO), and owned media (website or online shop).
Google provides an easy guide to help you choose the right SEO company. We have also compiled some questions you should be asking your SEO company.