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Our Approach to Adwords Consulting?

Do you need a second opinion?
Do you need advice whether or not your current Google Ads (Adwords) Campaign is running at its optimal level?

We Have The Right Skills

At Casson Media our Google Ads (Adwords) Experts can scan your existing PPC campaign and come up with suggestions and strategy to improve the overall performance of your marketing campaign.

Training

We are well aware of industry standards and what is achievable and our consultants undergo extensive training to keep with Google’s ever changing environment.

We Love What We Do

Our consultants are passionate about what we do and they take being the best in our industry to heart. We are the best because we know what we are doing.

Why Partner with Casson Media?

  • You engage directly with the expert. No inexperienced account managers.

  • Feedback & progress sessions are done live & in-person.

  • Hear it directly from the experts. No complicated reports, no wasted time.
  • Over 10 years experience in the online marketing industry.

Most budgets are determined by industry demand and competition. However, the daily budget should never be lower than the cost per acquisition (CPA). Since new campaigns have an undetermined CPA it is then suggested to have starting budget that is both competitive and affordable. After the data comes in, the daily spend should be adjusted to reach an impression share of 60-90%.

Most smart bidding strategies take approximately 14 days to perform. Google ads can learn how to get more leads according to your goals set. The ads perform better over time according to the data received. In most cases, it is a good idea to let campaigns run for a full 30 days before determining their performance.

Google Ads (previously known as AdWords) is a very powerful Google search engine marketing platform that allows you to bid for a position in Google’s paid advertising network. With Google Adwords, the client is always in control of how much needs to be spent on the ads. read more

Tools we use to get leads – you can purchase these services as once-off installations.