Automotive Marketing Specialists

Move Metal. Not Just Clicks.

Stop wasting budget on "Is this available?" leads. We build segmented New & Used Car campaigns that put your specific stock in front of high-intent buyers ready to sign.

Let's talk numbers. What is your Google Ads budget?

Honest answers help us route you to the right expert.

Industry Status: CLOSED to new clients (< R100k/m)

We protect our clients' competitive advantage by limiting the number of dealerships we manage in each region.

The "Generic Agency" Problem

Broad Keyword Waste

Most agencies bid on generic terms like 'Used Cars'. You pay for clicks from people looking for R20,000 beaters when you sell R500,000 SUVs.

Comparison Shoppers

Without proper inventory feeds, your ads land on a generic homepage. Buyers bounce if they don't see the specific car they searched for instantly.

The Casson Media Solution

We don't just "run ads". We optimise for the type of buyer. A first-time new car buyer needs a different journey than someone hunting for a specific 2021 Hilux.

  • New vs Used Segmentation Dedicated budgets for Manufacturer Specials (New) vs Inventory Clearance (Used).
  • Hyper-Local Targeting We target buyers within a 5-10km radius. Why pay for clicks in Cape Town if you are in Sandton?
  • Negative Keyword Lists We block "wallpaper", "repair", "parts", and "pics" to save budget.

Trusted By Major Groups

Motus

The Right Tool for the Job

Google Ads isn't one single thing. We deploy specific campaign types based on where your customer is in the buying journey.

Search Campaigns

Goal: High Intent Capture

Captures people searching for exactly what you have right now. E.g., "Buy 2023 Ford Ranger Wildtrak Johannesburg".

Why it works: These users have their credit card ready. We ensure you are the top result.

Performance Max (PMax)

Goal: Local Domination

Google's AI finds buyers across Maps, YouTube, and Search. We segment this by New vs Used to ensure the creative matches the buyer's intent.

Why it works: Car buyers shop close to home. PMax uses hyper-local targeting to find people in your area who are ready to buy.

Demand Gen & YouTube

Goal: Awareness & Desire

Video ads placed before car reviews or financial advice videos on YouTube.

Why it works: Reach buyers who are in the "research phase" before they even search for a dealership.

Dynamic Remarketing

Goal: Bring Them Back

If someone views a specific white VW Polo on your site but doesn't enquire, we follow them with ads targeted to that exact car.

Why it works: Car buying is a multi-touch journey. We keep your stock top-of-mind.

Dealership FAQs

How precise is your location targeting?
We use "Radius Targeting" to focus your budget on people who live or work within 5-10km of your dealership. Data proves that majority of car buyers choose a dealer close to home.
Can we target people visiting rival dealerships?
Yes. Using location targeting and custom intent audiences, we can serve ads to users who have recently physically visited or searched for your competitors.
What is your minimum budget for a dealership?
We recommend a minimum media spend of R15,000 per month to get sufficient data for optimisation. Our management fees are transparent and separate from your ad spend.
How quickly can you launch?
Once we have access to your accounts and inventory feed, we can usually have campaigns live within 3-5 business days.

What Our Clients Say

Start Selling More Cars Today.

Stop guessing. Start dominating your local market with data-driven Google Ads.

View Pricing & Packages

No lock-in contracts. Full transparency.

Industries We Dominate

Finance & Insurance Retail & E-commerce Travel & Tourism Education & Training Real Estate & Property Healthcare & Dental Home & Garden Legal Services Automotive Software (SaaS) & Tech