Finance & Fintech Marketing Specialists

Acquire Trust. Scale Capital.

We help Fintechs, Wealth Managers, and Lenders acquire high-value clients. Stop paying for "student" clicks and start targeting real assets and decision-makers.

Let's talk numbers. What is your Google Ads budget?

Honest answers help us route you to the right expert.

Industry Status: OPEN for Fintech & Wealth firms

Deep Sector Expertise

We actively manage campaigns across these specific financial verticals, understanding the unique KPIs and regulatory landscapes of each.

Fintech & Payments

Acquisition strategies for B2B payment gateways, digital wallets, and neobanks. We target high-volume merchants and consumers.

Wealth Management

Discreet targeting for high-net-worth individuals requiring portfolio management, estate planning, and offshore investment.

Mortgages & Lending

Connect with high-intent borrowers at the moment of search. Optimized for loan application completions and pipeline quality.

Insurtech & Insurance

Scale consumer and business insurance books. We focus on verifiable leads and policy purchases rather than cheap clicks.

Tax & Accounting

B2B lead generation for accounting firms and tax consultants. Target SME decision-makers during key fiscal periods.

Forex & Trading

Navigate the complex regulatory landscape of CFDs and Forex. We drive qualified funded accounts while staying compliant.

The "Expensive Click" Problem

The "Free Advice" Seeker

Targeting broad terms like "investment advice" fills your pipeline with people looking for free blogs, not 6-figure portfolio management.

Low-Intent B2B leads

For SaaS & Fintech, generic "software" keywords attract students and small freelancers, not the Enterprise clients you need.

The Casson Media Solution

Financial marketing requires authority and precision. We optimize for Lifetime Value (LTV) and verifiable assets, not just form fills.

  • Hyper-Affluent Targeting We target demographics by household income and asset capability to ensure your ads reach people with capital to invest.
  • Compliance-First Copy Our team understands FSCA (and global) advertising regulations. We write high-converting copy that won't get you flagged.
  • Negative Keyword Lists We ruthlessly block terms like "free", "template", "job", "learn", and "student" to protect your CPL.

Tailored Financial Strategies

Different financial products have different sales cycles. We match the campaign type to the complexity of the sale.

High-Intent Search

Goal: Instant Capture

Appear exactly when they need a solution. E.g., "Business Expense Management Software" or "Expat Tax Consultant South Africa".

Why it works: Search captures the user at the moment of highest intent, reducing the sales cycle length.

Performance Max (PMax)

Goal: Scale & Signups

For Fintech apps and Robo-advisors. We use Google's AI to find users with "Finance" and "Investment" affinities across YouTube, Discovery, and Maps.

Why it works: Excellent for driving volume for sign-ups and app installs at a target CPA.

Video & Demand Gen

Goal: Trust & Authority

Video ads placed on financial news channels and market update videos. Position your brand as a thought leader.

Why it works: Financial decisions require trust. Video builds that trust before they even click "Apply".

Nurture Remarketing

Goal: Close the Deal

Financial decisions take time (mortgages, life insurance). We keep your brand top-of-mind during the research phase.

Why it works: Increases conversion rates by reminding users who looked but didn't commit immediately.

Policy Compliant

We Understand Google Ads Policy

The financial sector is one of the most strictly regulated industries on Google Ads. We navigate the complexities of specific disclosures, verification requirements, and restricted financial products so your account never gets suspended.

Read Google's Financial Products and Services Policy

Finance Ads FAQs

How do you handle financial regulations?
We are experienced with financial advertising policies (Google's Financial Products and Services policy). We ensure ad copy is compliant, avoiding restricted terms and ensuring necessary disclaimers and verification are present.
Can you target high-net-worth individuals?
Yes. We combine afluent area based targeting in the search network with affinity audiences (e.g., Luxury Travellers, Investors) and specific placement targeting on high income placements (websites).
Do you work with B2B Fintech?
Absolutely. For B2B, we focus on high-intent search terms related to software solutions and integrations (e.g., 'API payment gateway for platforms') rather than generic terms. To ensure we get business emails and not students.
What is the minimum budget?
Due to high CPCs in the financial sector, we recommend a media budget of at least R100,000 - R500,000 per month to achieve statistical significance and reliable lead flow.

Scale Your Book.

Secure the clients that matter. Data-driven campaigns for modern financial firms.

View Pricing & Packages

No lock-in contracts. Full transparency.

Industries We Dominate

Finance & Insurance Retail & E-commerce Travel & Tourism Education & Training Real Estate & Property Healthcare & Dental Home & Garden Legal Services Automotive Software (SaaS) & Tech