Scale Your Store.
Maximise
ROAS.
We help Online Retailers, Franchises, and Brands acquire high-value customers. Stop paying for empty clicks and start driving measurable revenue.
Let's grow your sales. What is your monthly ad budget?
Honest answers help us route you to the right expert.
Expert Consulting Recommended
For budgets under R100k, we highly recommend our Executive Audit & Consulting package. Avoid agency fees and get the strategy right first.
Book Strategy SessionDeep Sector Expertise
We actively manage campaigns across these specific retail categories, optimising shopping feeds and local inventory ads.
Eye Care
Local SEO and appointment bookings for optometrists and eye wear stores. We drive foot traffic and frame sales.
Online Retailer
Pure-play e-commerce growth strategies. We optimise your shopping feed for maximum visibility and higher ROAS.
Food & Delivery Franchises
Hyper-local targeting for food delivery. We capture "near me" intent and drive high-frequency orders.
Mass Market Retailers
High-volume inventory management and promotion handling. We ensure your specials reach the widest audience.
Department Stores
Multi-category campaign structures for large catalog retailers. We segment users by department to increase relevance.
The "Empty Cart" Problem
High CPA, Low ROAS
Targeting broad terms without feed optimisation leads to wasted spend on products that don't convert.
Cart Abandonment
Losing 70% of potential sales at checkout provided you even getting them there in the first place.
The Casson Media Solution
Retail marketing is about margins. We optimise your campaigns for profit, ensuring Enhanced E-commerce tracking is guiding every bid.
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Shopping Feed Optimisation We optimise your titles, descriptions, and categories to match high-intent search queries.
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Enhanced E-commerce Measurement beyond the click. We track revenue, product views, and checkout behavior.
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Dynamic Remarketing Show them exactly what they forgot. We show the specific products left in the cart to close the loop.
Retail Growth Strategies
Shoppers have infinite choice. We ensure your products stand out on the digital shelf.
Google Shopping
Place your product images and prices right at the top of Google. Essential for e-commerce.
Why it works: Capture users with high purchase intent who are looking for exactly what you sell.
Performance Max (Retail)
Unlock Google's entire inventory (YouTube, Discover, Search, Maps) with a single goal: Sales.
Why it works: Uses AI to find your customers wherever they are online.
Search Ads
Target specific queries that shopping ads miss, or defend your brand against competitors.
Why it works: Ensures you dominate the search engine results page (SERP) for your key categories.
Cart Recovery
Dynamic ads that show the exact product a user viewed but didn't buy.
Why it works: Reminds distracted shoppers to complete their purchase.
Measure Every Rand. Maximise ROAS.
Accurate data is the lifeblood of retail. We implement advanced Enhanced E-commerce tracking to measure not just clicks, but revenue, average order value, and product performance. We optimise for Profit on Ad Spend (POAS), ensuring every rand spent contributes to your bottom line.
Data-Driven Decisions = Higher ProfitsRetail Ads FAQs
How do I compete with Takealot or Amazon?
Do you fix Google Merchant Center errors?
What is a good ROAS?
Can you track offline sales?
Scale Your Sales.
Turn traffic into revenue. Data-driven campaigns for modern retailers.
View Pricing & PackagesNo lock-in contracts. Full transparency.