Retail & E-commerce Marketing

Scale Your Store. Maximise ROAS.

We help Online Retailers, Franchises, and Brands acquire high-value customers. Stop paying for empty clicks and start driving measurable revenue.

Let's grow your sales. What is your monthly ad budget?

Honest answers help us route you to the right expert.

Industry Status: OPEN for Retail

Deep Sector Expertise

We actively manage campaigns across these specific retail categories, optimising shopping feeds and local inventory ads.

Eye Care

Local SEO and appointment bookings for optometrists and eye wear stores. We drive foot traffic and frame sales.

Online Retailer

Pure-play e-commerce growth strategies. We optimise your shopping feed for maximum visibility and higher ROAS.

Food & Delivery Franchises

Hyper-local targeting for food delivery. We capture "near me" intent and drive high-frequency orders.

Mass Market Retailers

High-volume inventory management and promotion handling. We ensure your specials reach the widest audience.

Department Stores

Multi-category campaign structures for large catalog retailers. We segment users by department to increase relevance.

The "Empty Cart" Problem

High CPA, Low ROAS

Targeting broad terms without feed optimisation leads to wasted spend on products that don't convert.

Cart Abandonment

Losing 70% of potential sales at checkout provided you even getting them there in the first place.

The Casson Media Solution

Retail marketing is about margins. We optimise your campaigns for profit, ensuring Enhanced E-commerce tracking is guiding every bid.

  • Shopping Feed Optimisation We optimise your titles, descriptions, and categories to match high-intent search queries.
  • Enhanced E-commerce Measurement beyond the click. We track revenue, product views, and checkout behavior.
  • Dynamic Remarketing Show them exactly what they forgot. We show the specific products left in the cart to close the loop.

Retail Growth Strategies

Shoppers have infinite choice. We ensure your products stand out on the digital shelf.

Google Shopping

Goal: Visual Sales

Place your product images and prices right at the top of Google. Essential for e-commerce.

Why it works: Capture users with high purchase intent who are looking for exactly what you sell.

Performance Max (Retail)

Goal: Scale

Unlock Google's entire inventory (YouTube, Discover, Search, Maps) with a single goal: Sales.

Why it works: Uses AI to find your customers wherever they are online.

Search Ads

Goal: Capture Intent

Target specific queries that shopping ads miss, or defend your brand against competitors.

Why it works: Ensures you dominate the search engine results page (SERP) for your key categories.

Cart Recovery

Goal: Close the Sale

Dynamic ads that show the exact product a user viewed but didn't buy.

Why it works: Reminds distracted shoppers to complete their purchase.

Enhanced E-Commerce

Measure Every Rand. Maximise ROAS.

Accurate data is the lifeblood of retail. We implement advanced Enhanced E-commerce tracking to measure not just clicks, but revenue, average order value, and product performance. We optimise for Profit on Ad Spend (POAS), ensuring every rand spent contributes to your bottom line.

Data-Driven Decisions = Higher Profits

Retail Ads FAQs

How do I compete with Takealot or Amazon?
You can't outspend them, so you must outsmart them. We focus on your unique value proposition, niche products, and brand loyalty. We target long-tail keywords where you can win and use Shopping ads to highlight your specific products.
Do you fix Google Merchant Center errors?
Yes. A healthy feed is critical. We audit your Merchant Center account, fix policy violations, missing values (GTINs), and optimise product data to ensure your ads are approved and perform well.
What is a good ROAS?
It depends on your margins. If you have high margins, a 300% ROAS might be great. If margins are slim, you might need 600%+. We work with you to determine your Break-Even ROAS and set targets that ensure profitability.
Can you track offline sales?
For franchises and physical stores, yes. We can implement Store Visits tracking (if eligible) and upload offline conversion data to match ad clicks to in-store purchases, giving you a full view of performance.

Scale Your Sales.

Turn traffic into revenue. Data-driven campaigns for modern retailers.

View Pricing & Packages

No lock-in contracts. Full transparency.

Industries We Dominate

Finance & Insurance Retail & E-commerce Travel & Tourism Education & Training Real Estate & Property Healthcare & Dental Home & Garden Legal Services Automotive Software (SaaS) & Tech