How do you increase direct bookings?

We bid aggressively on your brand keywords to ensure OTAs (like Booking.com) don't steal traffic intended for you. We also highlight direct-booking perks in ad copy.

Do you handle seasonality?

Yes. We adjust bidding strategies based on your peak and off-peak seasons, ensuring you capture maximum demand when it's there and maintain visibility when it's quiet.

Travel & Tourism Google Ads Agency | Hotel & Resort Marketing

Q: Can you target international tourists?

Absolutely. We can target specific countries (UK, USA, Germany) searching for South African travel terms, ensuring your lodge or service appears to high-value foreign currency spenders.

Deep Sector Expertise

We actively manage campaigns across these specific travel verticals, understanding the seasonality and booking trends of each.

Hotels, Lodges & Resorts

Direct booking strategies for luxury lodges, boutique hotels, and resorts. We reduce OTA commissions by driving direct traffic.

Car Rental

High-intent search campaigns for vehicle hire. Target users at airports and planning phases for maximum conversion.

Attractions

Ticket sales and footfall for local experiences, museums, and adventure parks. Local SEO dominance.

Travel Agencies

Niche targeting for specialized tour operators and travel consultants. Focusing on high-value packaged tours.

Adventure Tourism

Selling experiences to adrenaline seekers. Kayaking, hiking, safaris. Visual-first campaigns that inspire action.

Restaurants

Local SEO and reservation campaigns for high-end dining experiences. Capture "restaurants near me" intent.

The "Window Shopper" Problem

The "Dreamer" Click

Targeting broad terms like "holiday ideas" fills your pipeline with people pinning photos for 2028, not booking for next month.

OTA Dependence

Losing 15-20% of your revenue to Booking.com and Expedia because they bid on your own brand name.

The Casson Media Solution

Travel marketing requires inspiration coupled with urgency. We optimise for confirmed bookings and direct revenue, not just site visits.

Brand Protection We aggressively bid on your brand name to ensure direct bookings come to YOU, bypassing high-commission OTAs.
Seasonal Bidding We adjust aggression based on peak booking windows and occupancy rates, maximising yield.
Remarketing & Abandoned Cart We track users who viewed dates but didn't book, bringing them back with targeted display adds.

Tailored Travel Strategies

Travelers move through distinct phases from dreaming to booking. We meet them at every step.

High-Intent Search

Goal: Instant Booking

Appear exactly when they are ready to book. E.g., "Luxury Lodge Kruger price" or "Car rental Cape Town airport".

Why it works: Captures the user at the bottom of the funnel when credit card is in hand.

Performance Max (PMax)

Goal: Visual Reach

Showcase your property across Google Maps, YouTube, and Gmail. Essential for local discovery and visual appeal.

Why it works: Travel is visual. PMax puts your best images in front of travelers planning their trip.

Video & Demand Gen

Goal: Inspiration

Immersive video ads on YouTube that make viewers say "I want to go there". Perfect for brand awareness.

Why it works: Creates desire before the user even starts searching for prices.

Remarketing

Goal: Recovery

Travelers check 5-10 sites before booking. We follow them with "Don't miss out" ads to bring them back to your site.

Why it works: Drastically increases conversion rate by recovering abandoned bookings.

Brand Protection

We Fight for Your Direct Bookings

OTAs have massive budgets and will bid on your specific hotel or lodge name to steal your traffic. We implement defensive brand campaigns to ensure that when someone searches for YOU, they book with YOU.

Save 15-20% on commissions

Travel Ads FAQs

How do you compete with Booking.com?

We don't try to outspend them on generic terms like "hotel Johannesburg". Instead, we dominate your brand name terms and long-tail niche keywords (e.g., "luxury honeymoon suite randburg"). We also emphasize the benefits of booking direct (free breakfast, upgrades) in the ad copy.

Can you target international tourists?

Yes. We create specific campaigns targeting high-value regions (USA, UK, Germany) with ads tailored to their search behavior and currency.

Do you help with TripAdvisor?

Our primary focus is Google Ads, we do not manage Google Hotel Ads which appear in price comparison tools as this feature is not yet available in South Africa. We ensure your direct rates are visible alongside OTA rates.

What is the minimum budget?

For travel, we can often work with slightly smaller budgets than other industries (however our minimum management fee of R10,000 per month applies). We recommend starting with at least R20,000 per month to cover brand defense and core search terms effectively.

Fill Your Rooms.
Scale Bookings.

Let's talk numbers. What is your Google Ads budget?

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