SEO Packages are Obsolete.
Welcome to the Future.
Traditional SEO packages with fixed deliverables like "5 backlinks" or "4 posts" are dead. In 2026, user helpfulness and engagement signals verify rank. We pivot you to Co-Managed Consulting.
Book a Strategy CallWhy Traditional Packages Don't Work
Volume Over Value
Packages incentivise cheap, low-quality content just to hit a quota. Google's AI filters this out instantly.
Lack of Agility
A rigid 12-month contract can't pivot for next week's algorithm update. You need speed, not paperwork.
Disconnected Goals
Ranking for "vanity keywords" that bring zero revenue is a waste of budget. We focus on ROI.
Zero Transfer
With packages, when you stop paying, the value stops. With consulting, you build permanent internal assets.
The Casson Consulting Model
Our Co-Managed SEO service is a partnership. We provide the roadmap, technical oversight, and high-level strategy. You (or your team) own the content.
Strategy
We analyze the market and define exactly what needs to be built, tailored to your brand.
Briefing
We create AI-optimised briefs for your writers or subject experts so they can't fail.
Technical
We handle schema, indexing, and core web vitals - the nerd stuff.
Review
Monthly analysis of traffic, conversions, and user signals to adjust the plan.
Packages vs. Consulting
| Feature | Old School Packages | Casson Consulting |
|---|---|---|
| Primary Goal | Tick-box deliverables | Business Growth |
| Content Quality | Generic, outsourced | Expert-led, Helpful |
| Strategy | Rigid 12-month lock | Agile, Data-driven |
| Transparency | "Secret Sauce" (Black Box) | 100% Transparent |
| Long-Term Value | Stops when you cancel | You own the assets |
Benefits of Switching
Cost Efficiency
Stop paying agency markups on basic writing. Pay only for high-level strategy and technical expertise.
True Authority (E-E-A-T)
Content written by your own experts (guided by us) demonstrates far higher E-E-A-T than generic agency copy.
Skill Transfer
Your internal team learns SEO best practices, making your business more self-sufficient and resilient.
Faster Execution
Internal teams can often approve and publish content faster than external agencies, allowing you to capitalise on trends.
Better Data Ownership
You maintain full control over your analytics and strategy, ensuring you are never held hostage by a service provider.
Frequently Asked Questions
Do I need a large internal team for this?
No. We tailor the strategy to match the resources you have available, whether that's a single marketing coordinator or the business owner.
Do you still do technical SEO?
Yes. We handle all the complex technical aspects. We monitor your Google Search Console, fix indexing errors, implement schema markup, and advise your developers on Core Web Vitals together in a session with you.
Is this cheaper than a standard SEO retainer?
Often, yes. Because you are not paying for our overheads on content production and link outreach, the monthly consulting fee is usually lower than a full-service retainer, while delivering higher ROI.
What if I have no time to write content?
If you lack internal writing capacity, we can help you with the tools needed to write great content.
How do we measure success?
We focus on outcome-based metrics. Instead of reporting on "how many blogs were posted," we report on organic traffic growth, keyword visibility, lead generation, and user engagement metrics.
Ready To Scale?
Tell us about your goals. We'll tell you if we can help.