Online Strategy

Over 10 Years of Google Ads Experience
  • Build an online marketing presence

  • Talk to an SEO expert with over 12 years of experience

  • Gain insight with real-time data analysis and feedback

  • Create a solid digital marketing plan

  • Drive traffic, engagement and leads for your business

5 Star Reviews on Google –  Top Digital Agency in South Africa

Home > Online Consulting

Build a Strategy

Have your company professionally audited and analysed in 3 simple steps:

1.

Book a free online consultation with our Ads and SEO expert.

2.

We will assess your company goals and quote according to your needs.

3.

Pay-as-you-go online. Implement only the services you need.

Our Approach to Online Consulting

The digital marketing industry is fast-moving. Keeping up-to-date with the latest trends and changes in the industry is a key element to understanding which vertical to focus your business on. To do this we do need to gain insights into the history of your business and the dynamics/changes that have occurred within your industry over the years.

History

To give you the best possible advice, it is important to know the history of your domain so we can understand what worked or failed in the past. A full scope of past services, agencies and strategies implemented used will help us to take the good and remove the bad.

Objectives

Understanding your business is key to knowing the type of user that may be interested in your product or service. We help you to identify what steps your users may need to take in order to purchase, view or interact with your products/services.

Implement

To give you the best possible advice, it is important to know the history of your domain so we can understand what worked or failed in the past. A full scope of past services, agencies and strategies implemented used will help us to take the good and remove the bad.

Discussing, implementing and analyzing your digital marketing plan is an ongoing process. A strategy should be discussed on a monthly basis. Feedback on previous marketing objectives must be analysed and an action plan on next steps/objectives needs to be laid out and implemented before the next consulting session with your expert account manager.

For some services like Google Ads, your ROI can be instant with positive results almost instantly. Other channels like organic ranking (SEO) can take weeks or months to see results depending on how aggressive your organic strategy is.

Yes, your first 30min online consulting session to discuss your marketing objectives is free. This helps us to get an idea of your business goals so that we can supply you with a detailed & accurate quote.

Your digital marketing strategy is a series of steps that help you to achieve an online goal or objective for your company. Many channels can be used to drive traffic, engagement, and leads for your business. This can include paid media (Google Ads), earned media (SEO), and owned media (website or online shop).

Why Partner with Casson Media?

  • You engage directly with the expert. No inexperienced account managers.

  • Feedback & progress sessions are done live and in-person.

  • Hear it directly from the experts. No complicated reports, no wasted time.
  • Over 10 years experience in the online marketing industry.

We Do Much More