Become a pay-per-click pro
Google Ads & Training
Our Approach to Google Ads Training?
Whether you are just starting out with Google Ads or if you want to refine and perfect your Google Adwords knowledge, Casson Media offers a variety of Google Ads (Adwords) training courses from one-on-one advanced and beginner training to advanced group training. Our experts will teach you how to improve your quality score, increase your CTR (clickthrough rate) and lower your CPC (cost per click).
Per Hour
- Only You
- Type: One-On-One
- Location: Online
- Pace: Own
Group
- Min. 3 People Confiirmed
- Type: Classroom
- Location: Online
- Pace: Basic
Agency
- Max: 10 People
- Type: Custom
- Location: Online
- Pace: Custom
What will you learn?
Introduction to Google Ads
- Users and billing
- Tools and settings
- Account setup
- Linked accounts
Understanding the different Google Ads networks
Google Ads Search network walk-through
Google Ads Display network walk-through
- Google Ads Video network walk-through
- Google Ads Shopping network walk-through
- Google Ads Local network walk-through
How to do keyword research?
Tools to use for keywords research
- Understanding keyword match types
How to group your keywords to build relevance and save costs
How many keywords to use per ad group
Using negative keywords
Improving campaign relevance and click-through-rate (CTR)
Understanding quality score (QS)
Understanding the ad auction and bidding
- How to write really good ad content?
- The importance of topic relevance at campaign level
Using relevance and quality to reduce cost
Creating Google Ads campaigns
- Understanding account hierarchy and levels
Ad creation rules and best practices
- Which Google ad format is best for your business?
- Adding ad extensions to make your ads bulkier and more enticing
- Learning how to structure and sort your campaigns
- Which bid strategy is best for your business?
Understanding goals, ROI and campaign objectives
Choosing the correct micro & macro goals
How to track goals via Google Analytics & via Google Ads conversion tracking
- Understanding Google’s conversion-focused bidding strategies. (CPA, ROAS & Max Conversions)
- Tackling the ever-changing conversion dynamics
The importance of landing page quality to increase conversion rates
Admin and settings walk-though
Billing interface
Tools interface
Settings interface
- Tracking and reporting
Account linking and access
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The Google ads training can scale from basic to advanced training.
- The group training sessions are more basic as the course is done together with other students.
- The agency training and the hourly training can adapt to the skillsets of the participants. From basic to very advanced, we can cover it all. We are here to help you to learn at your own pace.
You can indeed learn the basic fundamentals of Google Ads in one day. However, mastering ads takes years of in-account practice and dedication. We will teach you the foundation and best practices needed in order to run a decent, performance-based ads campaign.