Google Adwords Group Training Workshops

AdWords Group Training Outline

Introduction to Google AdWords – What is Google AdWords?

A brief outline of Google AdWords and its benefits

• Introducing the new AdWords interface
• The key difference between the old & new AdWords interface

Understanding the different AdWords networks

• Google AdWords Search network walk-through
• Google AdWords Display network walk-through
• Google AdWords Video network walk-through
• Google AdWords Shopping network walk-through
• Google AdWords Gmail Ads walk-through

How to do keyword research

• Tools to use for keywords research
• Understanding keyword match types
• How to group your keywords to build relevance and save costs
• How many keywords to use per ad group
• Using negative keywords

Improving campaign relevance and click-through-rate (CTR)

• Understanding quality score (QS)
• Understanding the ad auction and bidding

Creating your Google ad

• Making your ads relevant
• Ad creation rules and best practices
• Testing your ads
• Different types of ads

Understanding goals and ROI

• Choosing the correct micro & macro goals
• How to track goals via Google Analytics & via AdWords conversions
• Understanding cost-per-acquisition (CPA)
• Measuring ROAS (Return on Ad Spend)

Admin Walk-through

• Billing interface
• Tools interface
• Settings interface