2020 Dates:
6 February
5 March
2 April
14 May
11 June
9 July
6 August
3 September
15 October
12 November
10 December
R3900pp ex VAT
15% discount for early bird bookings (if booked 30 days before next workshop date)
AdWords Group Training Outline
Introduction to Google AdWords – What is Google AdWords?
A brief outline of Google AdWords and its benefits
- Introducing the new AdWords interface
- The key difference between the old & new AdWords interface
Understanding the different AdWords networks
- Google AdWords Search network walk-through
- Google AdWords Display network walk-through
- Google AdWords Video network walk-through
- Google AdWords Shopping network walk-through
- Google AdWords Gmail Ads walk-through
How to do keyword research
- Tools to use for keywords research
- Understanding keyword match types
- How to group your keywords to build relevance and save costs
- How many keywords to use per ad group
- Using negative keywords
Improving campaign relevance and click-through-rate (CTR)
- Understanding quality score (QS)
- Understanding the ad auction and bidding
Creating your Google ad
- Making your ads relevant
- Ad creation rules and best practices
- Testing your ads
- Different types of ads
Understanding goals and ROI
- Choosing the correct micro & macro goals
- How to track goals via Google Analytics & via AdWords conversions
- Understanding cost-per-acquisition (CPA)
- Measuring ROAS (Return on Ad Spend)
Admin Walk-through
- Billing interface
- Tools interface
- Settings interface
Register Here
PHONE
067 114 8164