2020 Dates:
15-16 October
12 November
10 December
R3900pp ex VAT
15% discount for early bird bookings (if booked 30 days before next workshop date)
Google Ads Group Workshop
In this online workshop, you will learn everything needed to run a successful Google Ads campaign. From basic settings to creation and optimisation of your campaign – we will walk you through step-by-step in this 2-day online course.
Event Meta
Name
Casson Media
Event Status
Scheduled
Start Date
15.10.2020 09:00
End Date
16.10.2020 13:00
Event Location
Attendance Mode
Mixed
URL
Street
64 Turaco St
Postal Code
2191
Locality
Johannesburg
Country ISO Code
South Africa
Region ISO Code
Gauteng
AdWords Group Training Outline
Introduction to Google AdWords – What is Google AdWords?
A brief outline of Google AdWords and its benefits
- Introducing the new AdWords interface
- The key difference between the old & new AdWords interface
Understanding the different AdWords networks
- Google AdWords Search network walk-through
- Google AdWords Display network walk-through
- Google AdWords Video network walk-through
- Google AdWords Shopping network walk-through
- Google AdWords Gmail Ads walk-through
How to do keyword research
- Tools to use for keywords research
- Understanding keyword match types
- How to group your keywords to build relevance and save costs
- How many keywords to use per ad group
- Using negative keywords
Improving campaign relevance and click-through-rate (CTR)
- Understanding quality score (QS)
- Understanding the ad auction and bidding
Creating your Google ad
- Making your ads relevant
- Ad creation rules and best practices
- Testing your ads
- Different types of ads
Understanding goals and ROI
- Choosing the correct micro & macro goals
- How to track goals via Google Analytics & via AdWords conversions
- Understanding cost-per-acquisition (CPA)
- Measuring ROAS (Return on Ad Spend)
Admin Walk-through
- Billing interface
- Tools interface
- Settings interface
Register Here
PHONE
067 114 8164