Google Adwords Group Training Workshops

Presented by Bryan Casson, a leading AdWords Manager and AdWords Trainer in South Africa.

2021 Dates

7 October

2 November

Workshops are limited to 3 delegates for social-distancing.
Custom dates can be arranged for companies/groups of 3.
For larger groups, check out our Adwords Fundamentals Course

Cost per Delegate

R3900 ex VAT

15% discount for early bookings (30 days before)

AdWords Group Training Outline

Introduction to Google AdWords – What is Google AdWords?

A brief outline of Google AdWords and its benefits

  • Introducing the new AdWords interface
  • The key difference between the old & new AdWords interface

Understanding the different AdWords networks

  • Google AdWords Search network walk-through
  • Google AdWords Display network walk-through
  • Google AdWords Video network walk-through
  • Google AdWords Shopping network walk-through
  • Google AdWords Gmail Ads walk-through

How to do keyword research

  • Tools to use for keywords research
  • Understanding keyword match types
  • How to group your keywords to build relevance and save costs
  • How many keywords to use per ad group
  • Using negative keywords

Improving campaign relevance and click-through-rate (CTR)

  • Understanding quality score (QS)
  • Understanding the ad auction and bidding

Creating your Google ad

  • Making your ads relevant
  • Ad creation rules and best practices
  • Testing your ads
  • Different types of ads

Understanding goals and ROI

  • Choosing the correct micro & macro goals
  • How to track goals via Google Analytics & via AdWords conversions
  • Understanding cost-per-acquisition (CPA)
  • Measuring ROAS (Return on Ad Spend)

Admin Walk-through

  • Billing interface
  • Tools interface
  • Settings interface

Register Here

  • * Select 'Custom' if you have 3 or more people and would like to book your own date.
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Google Ads Group Workshop

In this online workshop, you will learn everything needed to run a successful Google Ads campaign. From basic settings to creation and optimisation of your campaign – we will walk you through step-by-step in these 2 half-day online courses.

Event Meta
Casson Media
Event Status
Start Date
19th Nov 2020 9:00 am
End Date
20th Nov 2020 1:00 pm
Event Location
Attendance Mode
64 Turaco St
Postal Code
Country ISO Code
South Africa
Region ISO Code