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Google Adwords Group Training Workshops

Due to high demand, Casson Media will be offering 11 AdWords Training Workshops in 2020. These workshops will be presented by Bryan Casson, a leading AdWords Manager and AdWords Trainer in South Africa.

2020 Dates:

6 August
3 September

 

15 October
12 November
10 December

R3900pp ex VAT

15% discount for early bird bookings (if booked 30 days before next workshop date)

Google Ads Group Workshop

In this workshop, you will learn everything needed to run a successful Google Ads campaign. From basic settings to creation and optimisation of your campaign – we will walk you through step-by-step in this full-day course.

Event Meta
Name
Casson Media
Event Status
Scheduled
Start Date
06.08.2020 09:00
End Date
06.08.2020 16:30
Event Location
Attendance Mode
Mixed
URL
Street
64 Turaco St
Postal Code
2191
Locality
Johannesburg
Country ISO Code
South Africa
Region ISO Code
Gauteng

AdWords Group Training Outline

Introduction to Google AdWords – What is Google AdWords?

A brief outline of Google AdWords and its benefits

  • Introducing the new AdWords interface
  • The key difference between the old & new AdWords interface

Understanding the different AdWords networks

  • Google AdWords Search network walk-through
  • Google AdWords Display network walk-through
  • Google AdWords Video network walk-through
  • Google AdWords Shopping network walk-through
  • Google AdWords Gmail Ads walk-through

How to do keyword research

  • Tools to use for keywords research
  • Understanding keyword match types
  • How to group your keywords to build relevance and save costs
  • How many keywords to use per ad group
  • Using negative keywords

Improving campaign relevance and click-through-rate (CTR)

  • Understanding quality score (QS)
  • Understanding the ad auction and bidding

Creating your Google ad

  • Making your ads relevant
  • Ad creation rules and best practices
  • Testing your ads
  • Different types of ads

Understanding goals and ROI

  • Choosing the correct micro & macro goals
  • How to track goals via Google Analytics & via AdWords conversions
  • Understanding cost-per-acquisition (CPA)
  • Measuring ROAS (Return on Ad Spend)

Admin Walk-through

  • Billing interface
  • Tools interface
  • Settings interface

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