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Google Adwords Group Training Workshops

Due to high demand, Casson Media will be offering 11 AdWords Training Workshops in 2020. These workshops will be presented by Bryan Casson, a leading AdWords Manager and AdWords Trainer in South Africa.

2020 Dates:

15-16 October

12 November
10 December

R3900pp ex VAT

15% discount for early bird bookings (if booked 30 days before next workshop date)

Google Ads Group Workshop

In this online workshop, you will learn everything needed to run a successful Google Ads campaign. From basic settings to creation and optimisation of your campaign – we will walk you through step-by-step in this 2-day online course.

Event Meta
Casson Media
Event Status
Start Date
15.10.2020 09:00
End Date
16.10.2020 13:00
Event Location
Attendance Mode
64 Turaco St
Postal Code
Country ISO Code
South Africa
Region ISO Code

AdWords Group Training Outline

Introduction to Google AdWords – What is Google AdWords?

A brief outline of Google AdWords and its benefits

  • Introducing the new AdWords interface
  • The key difference between the old & new AdWords interface

Understanding the different AdWords networks

  • Google AdWords Search network walk-through
  • Google AdWords Display network walk-through
  • Google AdWords Video network walk-through
  • Google AdWords Shopping network walk-through
  • Google AdWords Gmail Ads walk-through

How to do keyword research

  • Tools to use for keywords research
  • Understanding keyword match types
  • How to group your keywords to build relevance and save costs
  • How many keywords to use per ad group
  • Using negative keywords

Improving campaign relevance and click-through-rate (CTR)

  • Understanding quality score (QS)
  • Understanding the ad auction and bidding

Creating your Google ad

  • Making your ads relevant
  • Ad creation rules and best practices
  • Testing your ads
  • Different types of ads

Understanding goals and ROI

  • Choosing the correct micro & macro goals
  • How to track goals via Google Analytics & via AdWords conversions
  • Understanding cost-per-acquisition (CPA)
  • Measuring ROAS (Return on Ad Spend)

Admin Walk-through

  • Billing interface
  • Tools interface
  • Settings interface

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