Due to high demand, Casson Media will be offering 10 AdWords Training Workshops in 2018. These workshops will be presented by Bryan Casson, a leading AdWords Manager and AdWords Trainer in South Africa.
AdWords Group Training Outline
Introduction to Google AdWords – What Is Google AdWords
A brief outline of Google AdWords and its benefits
- Introducing the new AdWords interface
- Key difference between the old & new AdWords interface
Understanding the different AdWords networks
- Google AdWords Search network walk-through
- Google AdWords Display network walk-through
- Google AdWords Video network walk-through
- Google AdWords Shopping network walk-through
- Google AdWords Gmail Ads walk-through
How to do keyword research
- Tools to use for keywords research
- Understanding keyword match types
- How to group your keywords to build relevance and save costs
- How many keywords to use per ad group
- Using negative keywords
Improving campaign relevance and click-through-rate (CTR)
- Understanding quality score (QS)
- Understanding the ad auction and bidding
Creating your Google ad
- Making your ads relevant
- Ad creation rules and best practices
- Testing your ads
- Different types of ads
Understanding goals and ROI
- Choosing the correct micro & macro goals
- How to track goals via Google Analytics & via AdWords conversions
- Understanding cost-per-acquisition (CPA)
- Measuring ROAS (Return on Ad Spend)
Admin Walk-through
- Billing interface
- Tools interface
- Settings interface
2018 Dates:
- Thursday, 13 September
- Thursday, 11 October
- Thursday, 15 November
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