2020 Dates:
19-20 November
R3900pp ex VAT
15% discount for early bird bookings (if booked 30 days before next workshop date)
AdWords Group Training Outline
Introduction to Google AdWords – What is Google AdWords?
A brief outline of Google AdWords and its benefits
- Introducing the new AdWords interface
- The key difference between the old & new AdWords interface
Understanding the different AdWords networks
- Google AdWords Search network walk-through
- Google AdWords Display network walk-through
- Google AdWords Video network walk-through
- Google AdWords Shopping network walk-through
- Google AdWords Gmail Ads walk-through
How to do keyword research
- Tools to use for keywords research
- Understanding keyword match types
- How to group your keywords to build relevance and save costs
- How many keywords to use per ad group
- Using negative keywords
Improving campaign relevance and click-through-rate (CTR)
- Understanding quality score (QS)
- Understanding the ad auction and bidding
Creating your Google ad
- Making your ads relevant
- Ad creation rules and best practices
- Testing your ads
- Different types of ads
Understanding goals and ROI
- Choosing the correct micro & macro goals
- How to track goals via Google Analytics & via AdWords conversions
- Understanding cost-per-acquisition (CPA)
- Measuring ROAS (Return on Ad Spend)
Admin Walk-through
- Billing interface
- Tools interface
- Settings interface
Register Here
Google Ads Group Workshop
In this online workshop, you will learn everything needed to run a successful Google Ads campaign. From basic settings to creation and optimisation of your campaign – we will walk you through step-by-step in these 2 half-day online courses.
Event Meta
Name
Casson Media
Event Status
Scheduled
Start Date
19.11.2020 09:00
End Date
20.11.2020 13:00
Event Location
Attendance Mode
Mixed
URL
Street
64 Turaco St
Postal Code
2191
Locality
Johannesburg
Country ISO Code
South Africa
Region ISO Code
Gauteng
PHONE
067 114 8164