Due to high demand, Casson Media will be offering 10 AdWords Training Workshops in 2018. These workshops will be presented by Bryan Casson, a leading AdWords Manager and AdWords Trainer in South Africa.

AdWords Group Training Outline

Introduction to Google AdWords – What Is Google AdWords
A brief outline of Google AdWords and its benefits
  • Introducing the new AdWords interface
  • Key difference between the old & new AdWords interface
Understanding the different AdWords networks
  • Google AdWords Search network walk-through
  • Google AdWords Display network walk-through
  • Google AdWords Video network walk-through
  • Google AdWords Shopping network walk-through
  • Google AdWords Gmail Ads walk-through
How to do keyword research
  • Tools to use for keywords research
  • Understanding keyword match types
  • How to group your keywords to build relevance and save costs
  • How many keywords to use per ad group
  • Using negative keywords
Improving campaign relevance and click-through-rate (CTR)
  • Understanding quality score (QS)
  • Understanding the ad auction and bidding
Creating your Google ad
  • Making your ads relevant
  • Ad creation rules and best practices
  • Testing your ads
  • Different types of ads
Understanding goals and ROI
  • Choosing the correct micro & macro goals
  • How to track goals via Google Analytics & via AdWords conversions
  • Understanding cost-per-acquisition (CPA)
  • Measuring ROAS (Return on Ad Spend)
Admin Walk-through
  • Billing interface
  • Tools interface
  • Settings interface

AdWords Group Training Workshops

Best Offer
R3500 per day
  • Next Training Date: Thursday 10 May 2018, 9am - 5pm
  • Venue: Focus Rooms, Leeuwkop Rd, Sunninghill, Sandton
  • Early Bird: 15% if paid 30 days prior
  • (deposit required)
  • Includes lunch, snacks, and tea and coffee throughout the day
  • Bring your laptop as the event is interactive
  • Enquire Now

2018 Dates:

  1. Thursday, 10 May
  2. Thursday, 7 June
  3. Thursday, 12 July
  4. Thursday, 16 August
  5. Thursday, 13 September
  6. Thursday, 11 October
  7. Thursday, 15 November

Cannot make the first workshop? Subscribe to our mailing list to get a notification when the next workshop is available for sign-up.
No unsolicited emails. Unsubscribe at any time.