Google Analytics Workshop – 1 Day Training In Johannesburg

Due to high demand, Casson Media will be offering 3 SEO Training Workshops in 2019. These workshops will be presented by Bryan Casson, a leading AdWords Manager and AdWords Trainer in South Africa.

What is Google Analytics?

Google Analytics is a world-leader in advanced website tracking and statistics. Analytics breaks down every aspect of a website, SDK or mobile app tracking to monitor the audience, acquisition, behaviour and conversion of each session created by a user. Google Analytics is currently part of a platform inside the Google Marketing Platform brand.

Introduction to Google Analytics Course Outline

By learning Google Analytics you can easily monitor the effectiveness of your website and campaign efforts.

 A brief outline of Google Analytics and its benefits

  • Setting Up Google Analytics

Creating A Google account

  • Understanding the tracking code
  • Integrating your analytics with Google Webmaster Tools & Google AdWords
  • Installing The Tracking Code

Installing on static websites

  • Installing on open-source CMS platforms like WordPress, Joomla & Drupal
  • Installing on custom built CMS websites
  • Where should the tracking code go?
  • Using variables
  • Testing your tracking code
  • Verify & testing your code and start tracking

Tag Manager

  • Installing tag manager
  • Making Analytics containers
  • Remarketing in Tag Manager
  • Conversion tracking in Tag Manager
  • Understanding event tracking

Google Analytics Filters

  • Creating advanced filters
  • Implementing filters
  • Using data from filters

Google Analytics Interface

  • Learning your dashboard & navigation bar
  • Most used sections of Google Analytics
  • Google Analytics Real Time

Understanding Collected Data

  • Bounce rates
  • Time on site / Time of day
  • Where does your traffic come from?
  • Organic vs paid, direct, referrals and social media
  • Advanced page tracking

Using Advanced Segments

  • When to use advanced segments?
  • How to create valuable reporting segments
  • Creating Segments

Reports and Monitoring

  • Creating advanced reports in various formats
  • Defining a reporting target
  • Using real time reports
  • The basics of custom reporting
  • Choosing date ranges
  • Making KPI sheets using Google Sheets
  • Administration and User Access
  • Inviting other users
  • Viewing access and user permissions

Get Registered

2019 Dates:

25 July
28 November

Google Analytics - 1 Day

R350000pp ex VAT

 EARLY BIRD: 15% discount for early bird bookings (if booked 30 days before next workshop date)

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