Due to high demand, Casson Media will be offering 3 SEO Training Workshops in 2019. These workshops will be presented by Bryan Casson, a leading AdWords Manager and AdWords Trainer in South Africa.

R3500pp ex VAT
15% discount for early bird bookings (if booked 30 days before next workshop date)

Google Analytics is a world-leader in advanced website tracking and statistics. By learning Google Analytics you can easily monitor the effectiveness of your website and campaign efforts.

Introduction to Google Analytics – What Is Google Analytics?

 A brief outline of Google Analytics and its benefits
  • Setting Up Google Analytics
Creating A Google account
  • Understanding the tracking code
  • Integrating your analytics with Google Webmaster Tools & Google AdWords
  • Installing The Tracking Code
Installing on static websites
  • Installing on open-source CMS platforms like WordPress, Joomla & Drupal
  • Installing on custom built CMS websites
  • Where should the tracking code go?
  • Using variables
  • Testing your tracking code
  • Verify & testing your code and start tracking
Tag Manager
  • Installing tag manager
  • Making Analytics containers
  • Remarketing in Tag Manager
  • Conversion tracking in Tag Manager
  • Understanding event tracking
Google Analytics Interface
  • Learning your dashboard & navigation bar
  • Most used sections of Google Analytics
  • Google Analytics Real Time
Understanding Collected Data
  • Bounce rates
  • Time on site / Time of day
  • Where does your traffic come from?
  • Organic vs paid, direct, referrals and social media
  • Advanced page tracking
Google Analytics Filters
  • Creating advanced filters
  • Implementing filters
  • Using data from filters
Using Advanced Segments
  • When to use advanced segments?
  • How to create valuable reporting segments
  • Creating Segments
Reports and Monitoring 
  • Creating advanced reports in various formats
  • Defining a reporting target
  • Using real time reports
  • The basics of custom reporting
  • Choosing date ranges
  • Making KPI sheets using Google Sheets
  • Administration and User Access
  • Inviting other users
  • Viewing access and user permissions

2019 Dates:

25 March
25 July
28 November

Register Below