Google Analytics Workshop – 1 Day Training In Johannesburg

Google Analytics is a world-leader in advanced website tracking and statistics. By learning Google Analytics you can easily monitor the effectiveness of your website and campaign efforts.

 A brief outline of Google Analytics and its benefits

• Setting Up Google Analytics

Creating A Google account

• Understanding the tracking code
• Integrating your analytics with Google Webmaster Tools & Google AdWords
• Installing The Tracking Code

Installing on static websites

• Installing on open-source CMS platforms like WordPress, Joomla & Drupal
• Installing on custom built CMS websites
• Where should the tracking code go?
• Using variables
• Testing your tracking code
• Verify & testing your code and start tracking

Tag Manager

• Installing tag manager
• Making Analytics containers
• Remarketing in Tag Manager
• Conversion tracking in Tag Manager
• Understanding event tracking

Google Analytics Interface

• Learning your dashboard & navigation bar
• Most used sections of Google Analytics
• Google Analytics Real Time

Understanding Collected Data

• Bounce rates
• Time on site / Time of day
• Where does your traffic come from?
• Organic vs paid, direct, referrals and social media
• Advanced page tracking

Google Analytics Filters

• Creating advanced filters
• Implementing filters
• Using data from filters

Using Advanced Segments

• When to use advanced segments?
• How to create valuable reporting segments
• Creating Segments

Reports and Monitoring 

• Creating advanced reports in various formats
• Defining a reporting target
• Using real time reports
• The basics of custom reporting
• Choosing date ranges
• Making KPI sheets using Google Sheets
• Administration and User Access
• Inviting other users
• Viewing access and user permissions