How do you improve lead quality?

We use offline conversion tracking to feed enrollment data back into Google Ads. This trains the AI to find students who actually register, not just browse.

Do you handle international student recruitment?

Yes. We run global campaigns targeting specific regions with high demand for South African or online qualifications.

Can you track application starts vs completions?

Absolutely. We track every step of the funnel, from 'Apply Now' clicks to 'Application Submitted' thank you pages.

Education & Training Marketing

Fill Your Classes.
Enroll More Students.

We help Universities, Colleges, and Training Centers acquire qualified student leads. Stop paying for low-quality clicks and start driving actual enrollments.

Let's grow your enrollments. What is your monthly ad budget?

Honest answers help us route you to the right expert.

Industry Status: OPEN for Education

Deep Sector Expertise

We actively manage campaigns across the education landscape, optimising for lead quality, application starts, and final enrollments.

Higher Education

Recruitment for Universities and Colleges. promoting degrees, diplomas, and postgraduate studies to qualified matriculants.

Vocational & Trade Schools

Filling seats for technical training. Artisans, beauty schools, and IT bootcamps. We focus on career-oriented messaging.

Professional Certification

Upskilling for working professionals. Short courses, online certs, and corporate training packages.

K-12 Supplemental Education

Tutoring services, homeschooling support, and extra lessons. Targeting parents seeking academic support for their children.

The "Low Quality Lead" Problem

Lots of Leads, No Enrollments

Generating thousands of cheap leads that never pick up the phone or complete their registration.

Seasonal Peaks & Valleys

Missed registration deadlines and budget wastage during low interest periods.

The Casson Media Solution

Education marketing is about intent. We optimise your campaigns not just for clicks, but for verified applications and completed registrations.

Offline Conversion Tracking We connect your CRM to Google Ads. The algorithm learns from actual enrollments, not just form fills.
Hyper-Local Targeting For physical campuses, we dominate the search results for students living within commutable distance.
PMAX for Education Leveraging YouTube, Discover, and Search to build brand awareness before the decision phase.

Student Recruitment Channels

Students research for months. We ensure your institution is visible at every stage of their decision journey.

Search Ads

Goal: Capture Intent

"Engineering degrees Johannesburg", "Graphic design courses". Be there when they search.

Why it works: High intent users who are actively looking to study.

YouTube Ads

Goal: Awareness

Showcase campus life, student testimonials, and facilities through engaging video content.

Why it works: Education is an emotional sale. Video builds trust and desire.

Performance Max

Goal: Scale

Automated smart bidding across all Google networks to find students likely to convert.

Why it works: Finds students based on interests and browsing behavior.

Remarketing

Goal: Application Completion

Bring back students who started an application but dropped off.

Why it works: Most students visit multiple sites. Stay top of mind.

Quality Over Quantity

Stop Chasing Fake Leads.

We implement honeypot fields and OTP verification steps (if needed) to ensure your admissions team only speaks to real, interested students. We value their time and your budget.

Higher Conversion Rates = Lower CPA

Education Marketing FAQs

How do you handle Open Day promotions?

We run high-intensity flight bursts leading up to the event, using "Countdown" ads and local radius targeting to create urgency and drive RSVPs.

Can you target parents instead of students?

Yes. For High Schools and Primary Schools, we specifically target demographics aged 35-55 with interests in parenting and education, ensuring your message reaches the decision maker.

Do you help with LinkedIn Ads?

Yes, especially for MBA programs and corporate training. LinkedIn allows us to target by job title, industry, and seniority to find professionals looking to upskill.

What about January intake vs mid-year?

We plan your annual budget to align with key enrollment periods. We scale up spend during peak application months (Oct-Jan) and focus on brand building during the quiet months.

Fill Your Next Intake.

Turn interest into enrollments. Proven strategies for education providers.

View Pricing & Packages

No lock-in contracts. Full transparency.

Industries We Dominate

Finance & Insurance Retail & E-commerce Travel & Tourism Education & Training Real Estate & Property Healthcare & Dental Home & Garden Legal Services Automotive Software (SaaS) & Tech