How do you target property buyers?

We target high-intent keywords like 'houses for sale in [suburb]' and use audience data to exclude renters when looking for buyers.

Can you generate leads for developments?

Yes. We launch dedicated landing pages for new developments to capture interest before and during launch phases.

Do you work with individual agents?

Yes, provided they meet our minimum ad spend requirements to ensure the campaign data is statistically significant.

Real Estate Leads | Property Marketing Agency

Deep Sector Expertise

We actively manage campaigns across the real estate landscape, optimising for lead quality, viewings, and final sales.

Secure Lifestyle Estates

Generating qualified leads for off-plan and completed estate developments. Targeting high-net-worth individuals seeking security and lifestyle.

Student Accommodation

Filling beds near universities and colleges. High-turnover rental campaigns timed for intake periods.

Commercial & Industrial Property

Finding tenants and buyers for office parks, warehouses, and retail spaces. B2B lead generation.

Real Estate Companies

Recruiting top agents and generating seller mandates. Building brand authority in local areas.

The "Portal Dependency" Problem

Relying Only on Property24

Property portals are crowded. You compete with every other agent for the same eyeballs on the same platform.

Low Quality Inquiries

Getting hundreds of messages from people who can't afford the deposit or don't qualify for a bond.

The Casson Media Solution

Real Estate marketing is about timing and trust. We catch potential buyers before they get lost in the portals.

Pre-Portal Capture We target users searching for "houses for sale in [suburb]" on Google, sending them to your site first.
Seller Mandate Generation Targeting homeowners looking for "property valuation" or "sell my house".
Development LaunchPads High-converting landing pages designed specifically to sell units in new developments.

Property Marketing Channels

Buying a home is a major life decision. We ensure your properties are visible to the right buyers.

Search Ads

Goal: Capture Buyers

"3 bedroom house for sale Sandton". Be the first result they see.

Why it works: Captures high-intent users actively looking for property right now.

Display & Discovery

Goal: Showcase

Visual ads showing your best properties on news sites, Gmail, and apps.

Why it works: Property is visual. Beautiful images stop the scroll.

Local Campaigns

Goal: Area Dominance

Promote your agency on Google Maps. "Estate agents near me".

Why it works: Establishes you as the local area expert.

Remarketing

Goal: Stay Top of Mind

Follow users who viewed a property but didn't enquire. Show them that house again.

Why it works: Buying takes time. Keep your properties in front of them.

Quality Over Quantity

Stop Wasting Time on "Looky-Loos".

We use advanced targeting and negative keywords to filter out people looking for "cheap rentals" or "government housing" if you are selling luxury estates. We ensure your agents only speak to qualified buyers and sellers.

Better Leads = Higher Commission

Property Marketing FAQs

Can you generate seller leads (mandates)?

Yes. We run specific campaigns targeting homeowners interested in property valuations or selling, positioning you as the go-to agent in their area.

Do I need a landing page for my development?

For new developments, absolutely. Sending traffic to a generic home page kills conversion. We build dedicated high-conversion pages for developments.

How does this compare to Property24/Private Property?

Portals are necessary but passive. Google Ads is active. We find buyers before they get lost in the sea of listings on the portals.

Can you target international investors?

Yes. We can target specific countries (like UK, UAE, etc.) looking for property in South Africa, perfect for luxury estates and investment properties.

Sell More Homes.
Find Qualified Buyers.

Let's grow your sales. What is your monthly ad budget?

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