SEO Packages in 2026 are Obsolete

Technical SEO

We don't do "blog spam". We build the technical architecture that keeps in line with Google's guidelines and best practices.

seo-config.json
@type "Service" {
name: "Technical Audit",
provider: {
@type: "Organization",
name: "Casson Media"
},
areaServed: "South Africa"
}
<!-- Core Web Vitals -->
LCP: 0.8s
CLS: 0.00

Schema & Speed First.

In 2025, keywords aren't enough. We focus on Schema Markup, Core Web Vitals, and E-E-A-T signals. We speak Google's language so you don't have to.

  • JSON-LD Schema Architecture
  • Sub-second Paged Load Speeds
  • Semantic Entity Optimisation

Local Domination

We specialize in dominating the "Map Pack". If you are a local business, appearing in the top 3 map results is non-negotiable. We optimise your Google Business Profile to ensure you own your zip code.

Top 3 Results
1
Casson Media
(5.0)
2
3

The Technical Edge

Technical Audits

We find the invisible errors killing your rankings: broken JS, crawl errors, and cannibalization.

High-Authority Links

No spammy directories. We build genuine relationships and digital PR for powerful backlinks.

Content Strategy

We create content clusters that establish you as the topical authority in your niche.

The AI Shift

SEO Has Changed Forever.

The days of "10 blue links" are over. In 2026, AI Search (SGE) dominates. You aren't just ranking for clicks anymore; you are optimizing to be the AI's Trusted Source.

The New Goal:

Become the designated authority entity that AI models cite when synthesizing answers for users.

AI Driven SEO Process 2026

5 Myths of SEO in 2026

Stop following outdated advice. Here is the reality.

Myth #1
"Keywords are King"
Reality

Context is King. Search engines now prioritize "Topic Clusters" and "User Intent". Stuffing keywords will get you ignored. We build comprehensive semantic maps that prove you are the expert, not just a dictionary.

Myth #2
"More Content = Better"
Reality

Quality > Quantity. AI can generate infinite content. Google fights this by rewarding unique, human-first insights (E-E-A-T) and penalizing "thin" programmatic content.

Myth #3
"Backlinks are Dead"
Reality

Link Spam is Dead. Authority still flows through references. But today, a mention from a trusted industry leader (Digital PR) outweighs 1,000 links from generic directories.

Myth #4
"Social Doesn't Matter"
Reality

Brand Signals are Vital. While social links aren't direct ranking factors, the *traffic* and *engagement* validate your brand's legitimacy to Google's trust algorithms.

Myth #5
"SEO is free traffic"
Reality

SEO is an Investment. It requires content, technical maintenance, and PR. The difference is that SEO builds an *asset* you own, whereas Ads are a *rental* that stops when you stop paying.

Need a Strategy That Actually Works?

Stop guessing. Get a custom technical roadmap designed by Bryan Casson. We will tell you exactly why you aren't ranking and how to fix it.

SEO Questions

How long does it take to see results?
In 2025, SEO is a long-term compounder. Technical fixes can show results in weeks, but authoritative rankings typically mature in 3-6 months.
How does AI Search (SGE) affect me?
AI summarizes answers. To win, your content must be the *source* of that answer. We optimise your content to be cited by AI engines.
Do you do link building?
Yes, but only "white hat". We do not buy spam links. We earn links through high-quality content and digital PR.
What is E-E-A-T?
Experience, Expertise, Authoritativeness, and Trustworthiness. It's Google's way of verifying you are a real business. We optimise your site to signal this trust.
Do you handle Local SEO?
Yes. We optimise your Google Business Profile, generate local citations, and ensure your NAP (Name, Address, Phone) is consistent across the web.

Client Feedback

Industries We Dominate

E-Commerce Real Estate Legal & Finance Medical & Healthcare Home Services Automotive